Messenger Marketing: Viber Messaging Solutions for Businesses and Brands

Viber noa-bar-shay
Noa Bar Shay
Senior Partnerships Account Director at Rakuten Viber
Messenger Marketing: Viber Messaging Solutions for Businesses and Brands

As the digital landscape continues to evolve, so does marketing. Businesses can no longer rely on traditional marketing techniques to reach their target audience. They must now adapt their marketing strategies to the ever-changing digital world. 

One of the most important (and difficult!) aspects of marketing in the digital age is making sure the brand gets noticed among the growing number of touchpoints and cuts through the content “noise”. As the number of touchpoints increases, and with attention span at an all-time low, it becomes more and more important to adopt a multichannel approach to marketing. There are many ways to interact with customers, but it is important to find the right mix of strategies that work for your business and your target audience.

As a business owner, you know that in today's world, messaging solutions are a vital part of marketing. In a world where instant messaging and social channels are paramount, Viber is a powerful tool that companies can use to connect with customers. With users in over 190 countries, Viber offers a wide reach, cutting-edge messaging and advertising solutions for brands looking to connect with new and existing audiences. 

Use Viber To Tell About Your Brand

It’s a marketing textbook fact that awareness is built through repeated interactions. In 2022, with users spending 85% of their smartphone time in apps (and 77% spending most of this time in just their top three apps, including a messaging app), the messengers’ share of audience attention is so much higher compared to other marketing channels. TV used to be one of the most popular platforms for telling the story about a brand, but many marketers are re-examining their marketing approaches in favor of channels where audiences spend more time, and that are easy to measure.

Some of the key features that make Viber ideal for marketing activities:

  • One-to-one communication with your target audience
  • The ability to send messages to multiple people at once
  • Segmentation and targeting options that allow businesses to send messages to specific groups of people
  • A wide reach with  over 1 billion Android downloads worldwide
  • Cost-effective compared to other marketing channels
  • Measurable with analytics that shows how many people saw and interacted with your message
  • A rich user interface that allows businesses to create engaging and visually appealing business and chatbot messages
  • A wide range of integrations, including CDP and CRM systems, make it easy to create personalized communications and manage your segment-built campaigns
  • Privacy and security that users trust: customers will immediately recognize they are talking to a real brand when they see a “blue tick” next to the brand’s name.

Hardly any marketing channel can offer as many advantages as Viber. And what makes Viber really unique is that it offers a platform to engage your target audience at scale, but at the same time directly and one-on-one, unlike TV, or radio, or even social media.

Connect with your Сustomers through Viber Messaging Solutions

The way the brand loyalty is built in 2022 goes far beyond just a nice video ad. It is now shaped through micro-interactions like the one through instant messaging, and every brand interaction matters. Consider these Viber Business Messages for connecting with existing customers.

Conversational Messages is a two-way communication between a brand and its audience in real-time.

Transactional Messages keep customers informed about the status of their order or transaction, send important reminders or notifications.

Promotional Messages focus on what’s new, promotions, and special offers.

Viber Chatbots is another great way to take advantage of messaging and automation. Build your own chatbot, integrate branding elements and call-to-actions, and use AI to automate interactions. Viber chatbots can answer queries, provide product information, and even handle service issues.

Examples of Viber Business Messages and Viber Chatbot

Viber Business Messages and Viber Chatbots are perfect solutions for building trust and strengthening engagement with your customers. Use these tools to create a conversation with your audience, in real-time, and include branding and reputation elements into every message that is being sent. The key to success is to be there for your customers when they need you the most.

Read more about Viber Messaging Solutions on our website, and see case studies from companies that have successfully implemented Viber Business Messages and Viber Chatbots into their marketing campaigns.

Increased Reach, Improved Engagement, and More

Viber Business Messages and Viber Chatbots offer a number of advantages that can help businesses achieve their marketing goals. Some of the benefits include:

Increased reach: use Viber Business Messages and Viber Chatbots in addition to your traditional marketing mix channels.

Higher engagement rates: as Viber is a personal communication app, there is a higher open and click-through rates compared to social media or TV ad views.

Better quality of engagement: through Viber, your communication is more personal and engaging, as you can create personalized content for segments of customers or even for an individual user. Brands can send text messages, images, and videos.

More control: you have more control over the way your marketing messages are delivered and received and know exactly how many times the messages were opened, viewed, and for how long.

Growth in ROI: by reducing marketing costs, you can re-invest saved budgets into more campaigns and increase sales.

Improved customer relations: by providing customers with timely customer service and real-time communication, you are improving the perception of the brand in your customers' eyes.

Overall, Viber Messaging Solutions is a powerful marketing tool that can help businesses to reach a wider audience, cost-effectively, and engage with target audiences in a variety of ways to its high engagement rates and personalized content.

How to Open a Viber Business Account

Opening an official business account on Viber is easy. Follow these steps and create your Viber account today.

Viber has a huge marketing potential for any brand, and thousands of companies worldwide have been taking advantage of modern ways to be building connections with customers on a very personal, one-to-one level. It is a visual platform, and that means you can use images and videos to promote your brand and have it right in front of your customer, on their phone screens. 

If you are looking for a new and innovative way to market your business, then consider Viber Business Solutions. With the ability to reach a large audience and being cost-effective, Viber is an excellent option for marketing your brand in 2022.