Event recap: Rakuten Viber / BUMP webinar

Viber johnny-beverton
Johnny Beverton
Senior Marketing Operations Manager at Rakuten Viber
Event recap: Rakuten Viber / BUMP webinar

Our Senior Director of Business Messaging Solutions Etienne Dupont recently featured on Mobilesquared's BUMP Webinar "The future of business messaging for brands" alongside their Chief Insight Analyst & Founder Nick Lane. Etienne shared exclusive insight on brand strategy and user preferences and Nick revealed key data from their recently published global messaging market forecasts to 2025.

With over 20% more brands pivoting to business messaging to reach customers during the pandemic, we looked at what works and what doesn't in terms of messaging engagement strategies for brands, plus key market data and trends. 

Key topics covered included:

- How brand communications and messaging have shifted post-Covid
- Global and local market trends
- What user preferences tell us about how businesses should engage with their customers
- The role of Viber and other market players in developing the messaging ecosystem

Watch back the webinar below and be sure to sign up to our newsletter to receive future event updates.