Companies are constantly seeking new ways to enhance their customer engagement and drive brand growth. As mobile messaging apps gain popularity, Viber Business Messages, tailored to modern business needs, help with just that.
This blog post will discuss the essentials of Viber Business Messages for brands.
Strong – open, transparent, and unintrusive – communication is vital for business success as it helps build trust and tackle challenges with clients. As a result, they feel valued and are motivated to return.
Poor communication, on the other hand, may cause missed opportunities, lost sales, and lost customers.
With messaging apps on the rise, enterprises are integrating them into their daily routine to enhance communication. Surveys have shown that 86% of people like a brand more after messaging with it. Additionally, 82% make a purchase after engaging in messaging with a business, and 64% prefer interacting with companies via notifications as it’s fast and convenient.
A powerful tool that enables businesses to send transactional, conversational, and promotional messages.
When people receive business messages on Viber, they see that the brand is verified, has an official account with a logo, contact information, and description, and is, consequently, credible.
When integrated with CRM or CDP, Viber Business Messages help companies make informed decisions based on the following:
A crucial benefit of Viber Business Messages is that it provides a single chat for all kinds of messaging, and customers perceive the brands they communicate with on Viber as consistent.
Consistency is important in today's digital world. A vast majority of consumers, namely 90%, seek a seamless and coherent service across multiple communication channels.
When it comes to security, the app uses end-to-end encryption for private, group chats, and private calls, and encryption in transit for Business Messages. Viber doesn’t store messages on its servers, uses only a secure HTTPS connection, and is compliant with all applicable data protection laws – all designed for safe, secure, and private communication.
Primer Group of Companies, a retail business in the Philippines, faced challenges due to the pandemic and mall closures. The group used Viber Business Messages to offer online vouchers and discounts, resulting in a 53% code redemption conversion rate and a 401% increase in sales.
A B2C omnichannel customer data platform, Yespo incorporated Viber into its array of channels to broaden its reach. Yespo tapped into the usefulness of transactional and promotional Viber Business Messages to help brands deliver personalized offers, decrease cart abandonment, increase revenues, establish omnichannel cascade campaigns, and convey crucial, time-sensitive notifications.
The integration resulted in a 17-fold growth in messages sent via Yespo's platform, a 245% YoY boost in supplier engagements, and a 4.5x revenue boost.
Yespo's clients also reaped the rewards of Viber's integration, with international eCommerce marketplace Shafa experiencing a 2.5x surge in orders at half the operational expenses. Superstore Auchan Ukraine attributed 20% of total revenue to Viber users, with 70% of that due to reduced cart abandonment thanks to promotional Viber Business Messages.
To start sending Business Messages a brand needs to set up a Viber Business Account with the help of an official Viber messaging partner. Once the account is verified by Viber, you'll receive a "blue tick" authentication badge, ensuring your customers recognize your brand as a trusted entity.
Then develop a messaging strategy tailored to your business needs. Begin by defining your goals, target audience, and how you would like to measure your results.
When creating promotional, transactional, and conversational notifications for a messaging campaign, follow these tips:
Viber Business Messages stands out as a robust communication tool for marketers around the globe. Thousands of companies already use it to achieve enhanced customer interactions, increased revenue, and improved client relationships.
If you have any questions about Viber Business Messages, feel free to contact us.