Історії успіху Viber coca-cola

Coca-Cola

Interacting with current and new consumers with a tailor-made Viber marketing campaign

Stickers sent

298K+

Chatbot interactions

680K+

Cap codes redeemed

29K

Challenge

Coca-Cola is the world’s largest beverage company, refreshing consumers and bringing people together with over 500 brands and nearly 3,900  beverage choices.

Pairing the brand with Viber’s connected and engaged Bulgarian audience was pivotal to Coca-Cola's goals — boosting mobile footprint, interacting with current and new consumers while providing an integrated digital experience - in and out of app.

Solution

Over a three-month period, Coca-Cola launched a Sticker Pack with a promo code mechanism and a chatbot experience on Viber. To maximize their reach and conversions, Coca-Cola amplified this with cross-promotion across their social channels, supporting an “under-the-cap” sweepstake. 

Історії успіху Viber 1
Results

The Bulgarian campaign was a huge success with:

  • 191K+ sticker pack downloads
  • 184K chatbot subscribers
  • 29K cap codes redeemed
  • 30% conversion rate - 10x above industry average
quote

"Our strong fan base paired with Viber’s active Bulgarian audience and captivating product suite made this program an instant success."

stefan-radov
Stefan Radov
Social Media Manager, Coca-Cola
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Coca-Cola

Success Story

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