Revenues soar, costs and cart abandonment plummet thanks to Rakuten Viber
Increase in Yespo’s revenue
YoY interactions growth
More messages sent via Yespo
More orders for Yespo’s client
Of total revenue from Rakuten Viber users
Revenues from fixed cart abandonment
Founded in 2012, Yespo (ex eSputnik) is a B2C omnichannel customer data platform that aims to help businesses streamline their marketing efforts. They empower brands to manage cross-channel campaigns and deliver the best personalized communications to eCommerce and retail businesses across Europe. Their customer-centric vision inspires them to constantly develop new features and best practices based on their customers’ needs to ensure their marketing campaigns drive the best results.
Yespo is a customer data platform that helps automate marketing for online businesses that want to leverage large volumes of data to communicate with customers over eight direct marketing channels. Yespo wanted to add Rakuten Viber to their existing portfolio of channels to enhance their omnichannel capabilities and turned to Rakuten Viber's trusted messaging partner Infobip. Adding Rakuten Viber was necessary due to:
Rakuten Viber's high penetration and adoption rates in Yespo's target regions
Rakuten Viber’s rich media capabilities that enable engaging, personalized messaging campaigns
Convenient messaging, easy implementation, and cost-efficiency thanks to Rakuten Viber’s good compatibility with Yespo’s omnichannel flows
Enhance the omnichannel features of Yespo’s platform
Increase the number of messages sent through Yespo’s CDP
Boost Yespo’s revenues
Expand the number of use cases for Yespo’s clients
Empower Yespo’s clients to target various audience segments with personalized messages over Rakuten Viber
With Rakuten Viber integration implemented to Yespo’s platform via Infobip, Yespo’s clients created messaging flows that used Transactional and Promotional Rakuten Viber Business Messages to:
push customized offers to existing customers
reduce cart abandonment
set up omnichannel cascade campaigns
deliver important and time-sensitive notifications
How implementing Viber integration has benefitted Yespo:
17x more messages sent via Yespo platform
a 245% year-on-year growth in supplier interactions
a 4.5x more in revenue
Yespo’s clients consider Viber their #1 channel for repeat purchases.
How implementing Viber integration has benefitted Yespo’s clients:
2.5x more ordersat half the operational costs: an international eCommerce marketplace, Shafa targeted specific customer segments with personalized Promotional Viber Business Messages containing links and dynamic content.
20% of total revenue coming from Viber users, 70% of that—thanks to reducing cart abandonment: superstore Auchan Ukraine sent Promotional Viber Business Message to customers who’d abandoned their carts.
In Infobip we found a scalable wholesale partner that enabled us to provide our clients a more holistic omnichannel solution with the capabilities of rich media messaging over Rakuten Viber Business Messages. This helped us increase the number of messages sent via our platform and helped our clients meet their business goals. We’re now looking into Rakuten Viber Chatbots.