Revenues soar, costs and cart abandonment plummet thanks to Viber
Increase in Yespo’s revenue
YoY interactions growth
More messages sent via Yespo
More orders for Yespo’s client
Of total revenue from Viber users
Revenues from fixed cart abandonment
Founded in 2012, Yespo (ex eSputnik) is a B2C omnichannel customer data platform that aims to help businesses streamline their marketing efforts. They empower brands to manage cross-channel campaigns and deliver the best personalized communications to eCommerce and retail businesses across Europe. Their customer-centric vision inspires them to constantly develop new features and best practices based on their customers’ needs to ensure their marketing campaigns drive the best results.
Yespo is a customer data platform that helps automate marketing for online businesses that want to leverage large volumes of data to communicate with customers over eight direct marketing channels. Yespo wanted to add Viber to their existing portfolio of channels to enhance their omnichannel capabilities and turned to Viber's trusted messaging partner Infobip. Adding Viber was necessary due to:
With Viber integration implemented to Yespo’s platform via Infobip, Yespo’s clients created messaging flows that used Transactional and Promotional Viber Business Messages to:
How implementing Viber integration has benefitted Yespo:
How implementing Viber integration has benefitted Yespo’s clients:
In Infobip we found a scalable wholesale partner that enabled us to provide our clients a more holistic omnichannel solution with the capabilities of rich media messaging over Viber Business Messages. This helped us increase the number of messages sent via our platform and helped our clients meet their business goals. We’re now looking into Viber Chatbots.