What are Viber Business Messages?

Viber berina-tanovic
Berina Tanovic
Senior Messaging Partnership Manager at Rakuten Viber
What are Viber Business Messages?

Viber is a free messaging and calling app that allows people to connect with each other no matter where they are. It is one of the most popular messaging apps in the world with over 1 billion registered users, and offers a variety of features, including text messaging, voice and video calling, group chat, sticker packs, and more. Businesses can benefit from using Viber to communicate with customers by sending promotional messages, notifying about important updates, answering customer queries, and providing support.

There are three types of Viber Business Messages:

  • Transactional

Transactional messages are a great way to keep your customers informed about their purchases. Also, by sending them a message through Viber, you can let them know when their order has shipped, when it will arrive, and any other important information about their purchase. Same way, you can also send them appointment reminders, flight change alerts and other important notifications. Plus, Viber messages are delivered right to your customer's phone, so they can always stay up-to-date on their order.

  • Conversational

With Viber Business Messages, you can have one-on-one conversations with your customers, just like you would with a friend or family member. You can ask your customers questions, get feedback, or just chat. If you're looking for a way to reach out to your audience on a more personal level, Viber is the perfect solution. 

Learn more about Conversational Commerce

  • Promotional

Promote your business and keep your customers engaged by sending specials, coupons, discounts, and other offers. You can reach more shoppers, and with more personalized messages. Mobile messaging is a great way to engage with your audience. People are more likely to read and open a message on their phone than an email.

Different Viber Business Messages

How to Open a Viber Business Account?

Getting started with Viber Business Messages is easy.

  1. Choose a messaging partner. The very first step is to choose a messaging partner, a company that provides the infrastructure and support for Viber Business Messages. A partner will help you set up your account, create your company profile, and once all is set and done, they will be the ones ensuring the delivery of your messages. See a list of official Viber messaging partners.
  2. Register and create a Viber Business Account. Then, you need to register and create a Viber Business Account. Your messaging partner will help you in this process. When registering an account, you will include your company name, logo, and a description of your business that will be displayed on you business profile.
  3. Receive a “blue tick” and an official Viber business account. Viber will verify and confirm your brand’s eligibility and once the procedure is done, you will receive a blue tick that proves your account is official. You can now start sending Viber Business Messages to your customers!
Official Viber business account

A powerful tool that can help businesses reach their customers more effectively, Viber Business Messages are now a part of an overall marketing and communication strategy of more than 8500 companies worldwide. We have been helping these businesses connect with their customers on a more personal level, fostering better relationships and ultimately leading to more sales.

The Benefits of Viber Business Messages

The best proof that mobile messaging works is the success of our clients. Browse our website for inspiration and see case studies that we hope will help you in your own marketing strategy.

Viber has a lot of advantages that make it ideal for marketing purposes, including:

  • Reach. Viber has over 1 billion registered users, making it one of the most popular messaging apps in the world. This means that most likely your customers are on Viber, and this gives your business a reliable channel for one-to-one marketing messages.
  • High engagement. Viber users are highly engaged, with 3 million of them being active on the app every single minute. This means that your marketing messages are more likely to be seen and read by your customers within the same day.
  • Rich media support. Viber allows you to send rich media messages, such as images, videos, and files. This makes it easy to create engaging and informative marketing content that will capture the attention of your target audience.
  • Customizable messages. Modify your messages with a variety of features, including opportunity to make it personal, the ability to add a call-to-action button, links, emojis. This allows you to create messages that are truly unique and will stand out from the competition.
  • Analytics. Viber provides detailed analytics of your marketing campaigns, including the number of messages sent and delivered. This allows you to track your success and optimize your campaigns for better results.
Personalized Viber Business Messages

For marketers using a CDP (customer data platform), Viber provides an easy way to integrate with your existing marketing stack with Viber Business API and leverage your customer data for more targeted and personalized messages. If you use a CRM, you can also easily integrate it with Viber to create a seamless customer experience. This allows you to reach your target audience more effectively and efficiently. Personalized, data-driven marketing is one of the most effective ways to connect with your target audience and continue to grow your business. If you're looking for a new way to reach out to your target market, mobile business messaging is a great option to consider. With its large user base, high engagement, and rich media support, Viber offers many advantages for marketing purposes. 

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Some of the most frequent uses of business messages as shared by brands to make the most of Viber Business Messages:

Send updates to your customers. For example, business messages can help your customers track and manage their deliveries, receive purchase receipts, order confirmations, laboratory results, reminders for appointments and more.   

Provide customer service. Responding to customer inquiries, providing support, or resolving complaints through Viber business messages helps take your customer service to the next level.

Promote your brand. Share any relevant information about your company, its products or services, special offers, or changes to your business.

No matter what your business goals are, Viber Business Messages are a powerful way to communicate and build relationships with your customers. 

Want to get started on using Viber Business Messaging? Drop us a request and we will guide you through the process.