Ukrsibbank
6M+
2x
+50%
Ukrsibbank is a commercial bank operating in the Ukrainian market since 1990 with almost 2 million customers. In 2006 it became a subsidiary of the French International bank BNP Paribas.
Ukrsibbank wanted to increase client adoption of their mobile app as well as educate existing users on the full functions of the app.
Ukrsibbank used Rakuten Viber Business Messages to promote their mobile app - combining images, CTA buttons and standard text to drive new users while increasing existing user engagement and campaign performance.
Since the adoption of Rakuten Viber Business Messages, in a three-month period Ukrsibbank delivered 6M+ messages to their clients on Rakuten Viber to promote their latest mobile app. Rakuten Viber provided them a 2x higher conversion rate versus traditional SMS:
- 14% conversion rate for Rakuten Viber
- 7% conversion rate for SMS
The campaign exceeded the initial expectations:
- app downloads rose by 50%
- app usage increased by 30%
This success story has been achieved in cooperation with
