The age of messaging has revolutionized not only the way people communicate with one another, but also how they engage with brands and businesses. Your target audience is accustomed to sending messages to friends and family, and now they are expecting the same level of convenience from the companies they buy from. According to a recent study by Attentive, 71% of consumers want to have convenient access for communicating with the brands, and 90% expect fast responses.
This is where messaging apps come in handy, helping brands be where the users are, communicate in real time, send promotional messages, automate customer service, and track engagement, to name a few. And all with the convenience and the swift responses that customers crave – 58% of people believe messaging is the fastest way to communicate with brands.
Viber for Business enables communication between brands and customers, and Viber’s suite of marketing solutions is a perfect choice for companies that want to increase reach and drive conversions. With our platform, people can interact with companies like with their friends, while businesses can create personalized experiences and connect with the clients in the app they use so often in day-to-day life.
Over 65% of Viber users have a purchasing power that is attractive to every business. Contact us to learn more about the audience demographics.
In this article, we are sharing features and tools available to brands through the Viber for Business offerings.
In addition to geography and scale (Viber is present in more than 190 countries and 44 languages), it is also the types of reach you should explore on Viber. From interactive chatbots to branded Viber lenses, to ads and sponsored content, there are plenty of ways to get your message across to potential and existing customers.
Viber Advertising solutions (including Branded Lenses)
1. Attract new users, build brand awareness and stay top of mind
With Viber Ads, you can attract new users and build brand awareness by staying top-of-mind in the most convenient channel for your audience. Viber post call can include animated visuals, text and CTA button, while Viber Explore gives you exposure alongside premium brand content. Additionally, add within Viber Chats, Viber Calls, Viber More, and Viber Desktop options are all available for you to reach users either through standard or advanced targeting. Our Viber Ads team is happy to share all options with you.
2. Amplify Engagement
According to App Annie, a person spends 4 hours and 48 minutes on average on a mobile device every day, which provides digital marketers with ample opportunities to reach their target clientele on the screens where people are engaged the most.
Viber's rich media features will add up to easier, smoother brand-user interaction and even greater engagement. Maximize it by using rich media content to provide more information (photos, videos, carousels, CTAs, files): a customer needs a picture of a product from a different angle? Send it. Better yet – take a video from multiple angles! A buyer isn't sure exactly what product they want from a category? A chatbot can send a carousel showcasing the entire line. A client needs specifications or wants to review warranty terms? Send that file.
3. Express Brand Personality With Viber Lenses
By using cutting-edge technology, Viber Lenses make it possible for brands to create custom AR experiences that bring their products and messages to life. How do Viber Lenses work? Customers can beautify themselves, add 3D elements, animals, objects, and much more, and share them within the app or save them to their gallery to share elsewhere. Lenses are a native part of the Viber platform, so people can start using them instantly, without having to download any additional plugins.
From interactive product demonstrations to fun and games, Viber Lenses offers a new approach for businesses to express individuality and connect with customers. The benefits of using branded Viber Lenses for companies are multiple.
4. Embrace the Power of Personalization
Integrating a CRM or a CDP into the Viber marketing toolbox will provide you with the ability to laser-target audience segments with relevant messages, thus increasing the chance of conversions.
This strategy will further multiply the wealth of customer data you own for tailoring all your communications for that special personal touch. Remember buyer preferences, their sizes, titles, and other small but important details, and use this information to shape your engagement with them. With this approach, talking to the brand online will feel just as good as chatting with a favorite shop owner or consultant in a brick-and-mortar store. According to SmarterHQ Privacy & Personalization Report, 72% of customers would love receiving personalized offers from brands they trust. Not only does it make shoppers feel good, but it also shows that your company is paying attention to their individual needs and wants. It's a simple way to show your audience that you care, which could be the difference between a one-time buyer and a lifelong fan.
Primer, the Philippines based retailer, is a great example of an organization that was able to successfully leverage the power of customer data to reach its audience. When Covid hit, Primer offered their customers an online shopping service through Viber Business Messages, with a special voucher for a purchase. The conversion rate for the code redemption was 53%, and Primer Group achieved a total sales target of 401%.
5. Get Viral: Add Fun and Create Emotional Connections
Check out Viber Stickers, an entertaining means of expressing the message. Creating stickers is simple, and they can be used to promote a brand, a product, or a service. People like sharing fun stickers with their friends, so they are a great way to get a message out there. Leverage the power of viral marketing, get people talking about your brand, and reach an even larger audience.
Coca-Cola launched a Sticker Pack with a promo code mechanism and a chatbot experience on Viber. To maximize its reach and conversions, Coca-Cola amplified this with cross-promotion across its social channels. The results? 298K+ stickers sent, 680K+ chatbot interactions, 29K+ code redemptions. And this is just in one country. Read the Coca-Cola and Viber case study.
6. Influence customer considerations
This is one of the most powerful features that every marketer can benefit from. Leverage the power of Viber Messaging Solutions to drive a customer down the sales funnel:
7. Drive conversions through conversations
With Viber Сhatbots, a seller can use real-time conversations to help shoppers make up their minds and choose the right product. Whether it's helping them find the best clothing fit, explaining how to measure themselves, suggesting what fits their room based on a picture they send, or influencing their choice of purchases, people will appreciate it. Forget about stressing over missing out on a lead outside of working hours – chatbots never sleep and can respond fast, any time the users feel like engaging.
8. Nurture brand loyalty with efficient post-sales support
A crucial factor that ensures customer loyalty is the ability to resolve issues quickly. Use Conversational Messages and Viber Chatbots to ensure faster resolution of queries leading to customer satisfaction and loyalty.
Most importantly, make the most of various Viber features – combining them creates a powerful toolbox that can help you reach your business goals. For example, use Viber Ads to boost visibility and reach, and Viber Chatbots to facilitate conversions. Or use Viber Lenses to introduce a fun factor and boost engagement, and then follow up with Promotional Viber Business Messages to drive sales. Be creative – the possibilities are endless.