CM.com is global leader in cloud software for conversational commerce

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End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

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Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

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Omnichannel communication platform for modern businesses to delight customers

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Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

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Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

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Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

In today's highly connected world, the continuous growth of mobile communication and messaging has changed how people interact with one another. Traditional methods like phone calls and emails are no longer the only ways to engage with customers. The popularity of mobile messaging has led to a shift in business communication – according to Data Reportal, <a href="https://datareportal.com/reports/digital-2023-global-overview-report" target="_blank" rel="noopener noreferrer nofollow">94.8%</a> of people use chat and messaging, with more than half of their Internet time spent on mobile devices.This blog post explores mobile messaging marketing by looking at Rakuten Viber, a feature-packed example of this emerging trend. Let’s explore how the app is transforming the way businesses establish and strengthen connections with their audiences in the digital era.<h2 style="text-align:justify;">Mobile Messaging Marketing: The New Opportunities for Businesses</h2>Mobile messaging marketing stands out as a powerful, yet sometimes still overlooked, tool for companies aiming to boost their customer engagement. It helps businesses talk directly to the users in a personal way without spending much, and leads to more sales and better relationships.There are multiple benefits, such as:<ol><li style="text-align:justify;">Direct communication between businesses and customers, delivering timely information and offers.</li><li style="text-align:justify;">High open rates making text messages more effective than emails for communication.</li><li style="text-align:justify;">Personalized messaging for different audience segments.</li><li style="text-align:justify;">Cost-effectiveness in comparison with other marketing channels while being suitable for businesses of all sizes.</li><li style="text-align:justify;">Rapid results — quick customer responses and faster conversions.</li></ol>Connecting through messaging can create really personal and engaging experiences. As a result, more and more companies are embracing messaging tools, realizing the huge potential they offer. The question brands must ask is not, “Should we integrate such a tool in our marketing?” but “Which one is the best choice for my business?”<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_business_messaging_on_Viber_67dbe32fc0.png"><figcaption>Examples of business messaging on Rakuten Viber</figcaption></figure><h2 style="text-align:justify;">Rakuten Viber as a SuperApp: The All-Inclusive Solution</h2>Rakuten Viber, an easy-to-use gateway for lots of services with rich <a href="https://www.forbusiness.viber.com/en/blog/post/superapp-for-marketers-part-1-what-is-a-superapp/">superapp</a> features, may be just what you need. By smoothly connecting various capabilities, it gives both users and companies an integrated platform, making the entire experience easier and enjoyable for everyone. In Rakuten Viber, users can do the following:<ul><li style="text-align:justify;">Order food</li><li style="text-align:justify;">Get a taxi</li><li style="text-align:justify;">Pay bills</li><li style="text-align:justify;">Get help from customer support</li><li style="text-align:justify;">Shop and make purchases within the app</li><li style="text-align:justify;">And so much more.</li></ul>Let's take a look at Rakuten Viber’s solutions for companies.<h2 style="text-align:justify;">Rakuten Viber for Business: Toolbox for Success</h2><a href="https://www.forbusiness.viber.com/en/viber-for-business/">Rakuten Viber for Business</a> allows brands to build convenient communication with users. To provide personalized and engaging content to their customers, organizations can leverage:<ul><li style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/marketing-solutions/">Advertising solutions</a>, delivering targeted ads to attract the right audience.</li><li style="text-align:justify;"><a href="https://www.viber.com/en/blog/2021-11-21/say-it-all-with-viber-lenses/">Lenses</a> and Stickers, incorporating enjoyable visuals for viral campaigns.</li><li style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/chatbots/">Chatbots</a>, helpful automated tools that promptly reply to customer questions.</li><li style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/business-messages/">Rakuten Viber Business Messages</a>, providing personalized messages for different purposes.</li><li style="text-align:justify;">Searchable <a href="https://www.forbusiness.viber.com/en/blog/post/milestone-release-meet-commercial-account-and-business-inbox/">Business Accounts</a>, featuring all information and ways to interact with brands at glance.</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_for_Business_solutions_e5b37982d7.png"><figcaption>Rakuten Viber for Business solutions</figcaption></figure>This toolset can help strengthen brand loyalty and increase customer satisfaction, keeping your clients coming back for more.On top of that, businesses can see how their marketing campaigns are performing in real time. By analyzing user behavior, engagement levels, and sales rates, companies can fine-tune their strategies for the biggest impact and the highest returns.&nbsp;With Rakuten Viber, you'll have access to a complete system that creates seamless brand-user interactions at every step of the customer journey.<h2 style="text-align:justify;">Intelligent Marketing</h2>Having explored the individual features, here is just one of the examples of how they can seamlessly work together in a comprehensive 360-degree campaign:<ol><li style="text-align:justify;">Capture attention with <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-use-viber-lenses-a-guide-for-marketers/">Rakuten Viber branded Lenses</a>, Ads, or Stickers.</li><li style="text-align:justify;">Add a link and lead customers to subscribe to your <a href="https://www.forbusiness.viber.com/en/blog/post/how-viber-chatbots-can-help-improve-customer-service-for-large-companies/">Chatbot</a> where they can learn about your products and seamlessly create their first order.</li><li style="text-align:justify;">Connect with your database via <a href="https://www.forbusiness.viber.com/en/blog/post/what-are-viber-business-messages/">Business Messages</a>, provide support, collect feedback, and ensure that customers will come back for more.</li></ol>With Rakuten Viber's toolkit, brands can ensure a consistent and captivating experience across all touchpoints, boost customer satisfaction, and truly succeed in today's competitive digital world.&nbsp;<a href="https://www.forbusiness.viber.com/en/success-stories/story/foodpanda/">Discover how foodpanda used Rakuten Viber Ads, Stickers, and a Chatbot to enhance brand awareness and customer experience</a>Check out how Coca-Cola leveraged Rakuten Viber Stickers, Chatbot, and an interactive game to create an engaging Easter marketing campaign:&nbsp;<figure class="media"><oembed url="https://www.youtube.com/watch?v=f9MOlK-NQZE"></oembed></figure><h2 style="text-align:justify;">Payments on Rakuten Viber: The Future of Streamlined Payments&nbsp;</h2>Another major feature is <a href="https://www.viber.com/en/blog/2022-07-27/our-latest-super-feature-viber-pay/">payments on Rakuten Viber</a>. First fully launched in Greece and Germany in December 2022 and recently opened for Cyprus, it is being gradually rolled out in other markets. Payments on Rakuten Viber lets users create a digital wallet and transfer money to peers right within the app, removing the need to use multiple banking or money-sending applications.&nbsp;Rakuten Viber is working on adding new features to its payment solution that will benefit brands, such as:&nbsp;<ul><li style="text-align:justify;">Payments to merchants within the app. This will simplify the payment process by accommodating a wide array of user requirements, and delivering a one-stop solution on a user-friendly platform.</li><li style="text-align:justify;">Exclusive discounts and rewards as the cherry on top. These incentives allow people to get exclusive discounts and special offers from their favorite brands.</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/image_276d5c9a86.png"><figcaption>Examples of digital payments on Rakuten Viber</figcaption></figure>The trend of using mobile messaging for marketing transforms how businesses talk to their customers and creates fresh opportunities for brand-user interaction. With mobile messaging becoming more popular, Rakuten Viber's multifaceted marketing toolbox puts it at the forefront of this trend.If you have any questions or need assistance leveraging Rakuten Viber's solutions for your business, don't hesitate to <a href="https://b2b.viber.com/viber-for-business-form">reach out </a>– we're here to help you make the most of mobile messaging.

How Mobile Messaging Marketing is Transforming the Way Businesses Communicate

Learn how Rakuten Viber improves mobile messaging for businesses

How Mobile Messaging Marketing is Transforming the Way Businesses Communicate

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