In today's highly connected world, the continuous growth of mobile communication and messaging has changed how people interact with one another. Traditional methods like phone calls and emails are no longer the only ways to engage with customers. The popularity of mobile messaging has led to a shift in business communication – according to Data Reportal, 94.8% of people use chat and messaging, with more than half of their Internet time spent on mobile devices.
This blog post explores mobile messaging marketing by looking at Viber, a feature-packed example of this emerging trend. Let’s explore how the app is transforming the way businesses establish and strengthen connections with their audiences in the digital era.
Mobile messaging marketing stands out as a powerful, yet sometimes still overlooked, tool for companies aiming to boost their customer engagement. It helps businesses talk directly to the users in a personal way without spending much, and leads to more sales and better relationships.
There are multiple benefits, such as:
Connecting through messaging can create really personal and engaging experiences. As a result, more and more companies are embracing messaging tools, realizing the huge potential they offer. The question brands must ask is not, “Should we integrate such a tool in our marketing?” but “Which one is the best choice for my business?”
Viber, an easy-to-use gateway for lots of services with rich superapp features, may be just what you need. By smoothly connecting various capabilities, it gives both users and companies an integrated platform, making the entire experience easier and enjoyable for everyone. In Viber, users can do the following:
Let's take a look at Viber’s solutions for companies.
Viber for Business allows brands to build convenient communication with users. To provide personalized and engaging content to their customers, organizations can leverage:
This toolset can help strengthen brand loyalty and increase customer satisfaction, keeping your clients coming back for more.
On top of that, businesses can see how their marketing campaigns are performing in real time. By analyzing user behavior, engagement levels, and sales rates, companies can fine-tune their strategies for the biggest impact and the highest returns.
With Viber, you'll have access to a complete system that creates seamless brand-user interactions at every step of the customer journey.
Having explored the individual features, here is just one of the examples of how they can seamlessly work together in a comprehensive 360-degree campaign:
With Viber's toolkit, brands can ensure a consistent and captivating experience across all touchpoints, boost customer satisfaction, and truly succeed in today's competitive digital world.
Discover how foodpanda used Viber Ads, Stickers, and a Chatbot to enhance brand awareness and customer experience
Check out how Coca-Cola leveraged Viber Stickers, Chatbot, and an interactive game to create an engaging Easter marketing campaign:
Another major feature is Viber Pay. First fully launched in Greece and Germany in December 2022 and recently opened for Cyprus, it is being gradually rolled out in other markets. Viber Pay lets users create a digital wallet and transfer money to peers right within the app, removing the need to use multiple banking or money-sending applications.
Viber is working on adding new features to its payment solution that will benefit brands, such as:
The trend of using mobile messaging for marketing transforms how businesses talk to their customers and creates fresh opportunities for brand-user interaction. With mobile messaging becoming more popular, Viber's multifaceted marketing toolbox puts it at the forefront of this trend.
If you have any questions or need assistance leveraging Viber's solutions for your business, don't hesitate to reach out – we're here to help you make the most of mobile messaging.