The role of mobile devices like smartphones and tablets in communication, news, and entertainment has become indispensable. As our daily lives become increasingly intertwined with these devices, it's estimated that over half of the world's population now uses smartphones for internet access. Businesses worldwide are capitalizing on this popularity, turning to innovative online advertising strategies to build brand awareness.
Viber Advertising Solutions enable organizations to promote their products or services to a vast and engaged user base through various ad formats, tailored to target specific demographics, locations, and interests; interactive AR Lenses; and captivating Stickers.
The importance of these tools for your business is evident in the numbers. In 2022, mobile ads accounted for 62% of all digital ad spending. This trend shows no sign of slowing down, with mobile ad spending predicted to surpass $400 billion by 2024.
Viber Advertising Solutions allow companies to attract new users and elevate brand awareness by maintaining a prominent presence on the platform most preferred by your audience. Brands can track the effectiveness of their campaigns and make data-driven decisions for optimization.
This article aims to provide valuable insights into leveraging Viber’s advertising toolbox for business growth and winning customer attention.
There are multiple mobile Viber Ads formats allowing brands to reach users throughout the app’s interface:
1. Viber Business Inbox: This new premium placement on the app provides advertisers with the opportunity to connect with audiences when they are most ready to see brand content. With Business Inbox serving as a dedicated space for brand-user interactions, brands can seamlessly integrate their ads, resulting in improved brand perception and impressive click-through rates (CTRs).
2. Viber Post-Call: These ads are displayed after the user closes a call and can feature an image or video, text, and a call-to-action button. It can be effectively used to promote products, services, and limited-time offers.
3. Viber Explore: Viber Explore screen is a place where users can discover interesting content, connect with brands and influencers, and stay updated on the latest news. Businesses can leverage this space for promotion, enhancing visibility, growing their chatbots and channels on the app, and staying on top of users' minds.
4. Viber Chats: These ads are displayed in the form of sponsored messages within users' chats on the Viber app. They appear as part of the chat list and are designed to seamlessly blend in with the user experience.
5. Viber Calls: Users can see your ads displayed on the call screen before they dial, allowing you to reach them on one of the frequently used screens on the app.
6. Viber More: Enhance your brand's visibility to users who are browsing the sticker store, subscribing to global call plans, or modifying their profile and settings.
Stickers are arguably the most organic form of advertising that can be implemented in a messaging app. Everyone wants to download a specific sticker pack that fosters their self-expression and Viber Stickers can be utilized to promote a brand, product, or service.
Users enjoy sharing stickers with their friends, making them an ideal channel for spreading your message. Over 1 billion stickers are exchanged monthly, 30% of active Viber users send a sticker daily, and each is used on average over 11 times.
There are numerous benefits to using Viber Stickers for businesses:
Brands can drive awareness and show creativity by building engaging Augmented Reality (AR) experiences for their audience through Viber Lenses. They can integrate elements such as logos, beautification features, color filters, 3D elements, sound effects, and even customized animations into their Lenses. This level of customization allows businesses to create a truly unique and immersive experience that aligns with their image.
Viber Advertising Solutions serve as a powerful tool for building brand awareness. Here’s what Viber brings to the table:
Don't miss out on the opportunity to use the benefits of Viber Advertising Solutions and bring your business to the next level.