WWF
Enhancing global awareness and fundraising with Rakuten Viber marketing
Total stickers sent
17M
Total chatbot interactions
21.5M
Total community members
1.2M+
WWF and the 13 tiger-range country governments set up a TX2 (Tigers time two) campaign with the goal of doubling the wild tigers' numbers between 2010-2022.
In partnership with Rakuten Viber, WWF launched a campaign around World Tiger Day 2019 and Russian Tiger Day to spread the tiger conservation message, boost awareness in the tiger-range markets and support fundraising activities in key fundraising markets.
WWF partnered with Rakuten Viber to launch multiple three-month campaigns. These campaigns incorporated a sticker pack, chatbot and Rakuten Viber community to engage a large audience and encourage donations to WWF causes.
By combining a local strategy in Russia and a global campaign everywhere else, WWF succeeded in raising awareness to support the preservation of the tiger population around the globe, and engage a large Rakuten Viber audience in conversation.
Global campaign key results:
- 1.7M sticker packs downloaded
- 3.2M exposed users to WWF stickers
- 21.5M+ interactions within WWF chatbot
Russian campaign key results:
- 11M localized stickers shared
- 5M Russian exposed users
“Our ongoing partnership with Rakuten Viber provides WWF with vital communication channels to reach a huge and very engaged global audience. The introduction of a donation ask, supported also by Rakuten Viber was an exciting and much-welcomed addition. We were extremely pleased to see the positive response from Rakuten Viber users.”
WWF
Success Story
