At Viber, we believe conversation is the key to a better world. That’s why we build products that make it easy for people to connect and share their thoughts with each other. Whether it’s messaging, video calling, group chats, or sharing photos and stickers, Viber is the place where people come to connect and have fun. We continue introducing new features, like Viber Lenses, to make sure engaging conversations remain at the heart of everything we do.
Viber had record-breaking numbers last year. People sent 500 billion messages, exchanged 15 billion stickers, and created 50 million Viber Lenses. And 36 billion calls were made that lasted 3 billion hours!
For businesses, Viber offers a suite of business messaging solutions that help keep companies connected with their customers in real-time, and be more effective than ever before. Viber tools provide brands with an opportunity to engage with their audience in a more personal way than through traditional monologue-style marketing.
Mobile messaging has revolutionized how brands communicate with their audiences. A conversation, not a monologue, enables brands to connect with their customers in new ways, creating rich, interactive experiences that put the customer and their interests first. Conversations help create a two-way dialogue, thus allowing brands to better understand their audiences, engage with them, and create a more personalized connection through messages relevant to customers’ interests. Additionally, the brand’s communication is immediate and interactive, which means that you can get feedback from your customers in real time. This makes mobile messaging a very powerful tool for customer engagement and retention.
While email is the closest comparison because sometimes customers can respond to a company email (when it’s not a no-reply address), there are several key distinctions:
With its immediacy, interactivity, and personalization, mobile messaging is the perfect way to reach customers and create a connection with them.
Brands that send one-way messages without listening to or engaging with their customers are likely to see lower response rates and customer satisfaction. However, brands that initiate conversations and respond to customer feedback are more likely to create a loyal following.
With Viber Business Messages, brands can send transactional, promotional, and conversational messages, all in a single channel. This lets you keep your customers informed and engaged while also providing a convenient and easy way for them to contact you.
The two-way conversation allows customers to ask questions, give feedback, and share their experiences. Listening to customers provides valuable insights that can help brands improve their messaging strategy and make their products and services more relevant and appealing to customers. Plus, customers can quickly get in touch with brands anytime, anywhere.
Viber provides brands with a direct line of communication to customers all over the world. Here are just a few ways you can use Viber to create an engaging conversation with your audience:
By taking advantage of the customer data you have in a CRM or a CDP, you can create more personalized and relevant brand messages. This, in turn, can lead to better engagement rates and a stronger connection with your audience.
At its core, mobile messaging is a conversation platform. And as such, it’s the perfect way for brands to engage with their customers. By starting and continuing conversations, brands can create a meaningful, more personal connection with their audiences and keep them coming back for more.
Learn more about Viber Business Messages that enable companies to communicate with their audiences in real-time, build relationships, and drive loyalty.