The age-old saying “seize the moment” has never been more relevant than in today's swiftly changing digital environment, where, to spontaneously do something, 96% of people reach for their smartphones. Whenever a person does that, it’s called a micro-moment. During those, people typically want the following:
These moments are great chances for your organization to connect with and impress people and affect their choices and likes. With over 1 billion Android downloads worldwide, Viber is the ideal platform for businesses to tap into the real-time, instant decision-making of consumers. In this article, we'll uncover how Viber can help you capitalize on these swift yet potentially profitable periods of time.
The significance of micro-moments has risen today as consumers want quick and accessible information. A large portion of internet surfers, around 43.2%, utilize the internet to research products and brands, while 69% of them use their phones for shopping assistance. These micro-moments are integral to the purchasing journey: they represent the various touchpoints where people interact with companies. In the current hyper-connected era, these moments almost always involve turning to a smartphone.
Smartphones play a vital role in the customer journey, with individuals researching products (63%), comparing prices (62%), searching for deals (56%), checking store hours (54%), and finding alternate store locations (52%). A significant number of shoppers (80%) use their mobile phones while in a brick-and-mortar store to gather information or even to buy things online. According to a Datareportal study, 58% of internet users make online purchases of products and services every week.
To succeed in this landscape, embrace three tactics:
Here is how Viber’s capabilities help achieve this threefold goal.
Viber Business Messages can help brands be there and be useful during buyers’ micro-moments.
In Viber Business Messages, one can use content-sharing options like high-quality images, interactive buttons, and links, and rich multimedia features: stickers, videos, Viber Lenses. These capabilities help develop in-depth tutorials, showcase products, and personalize customer assistance in other countless ways.
Business messages go right to a specially designated folder, Viber Business Inbox, described below.
Viber Business Inbox is a separate area for brand-client chats, letting users manage all business messages in one place. This folder can be found in the regular Chats screen and appears automatically if a person has chats with companies or gets their first message from them.
The Business Inbox folder can help brands leverage consumers' micro-moments to their advantage in several ways:
During micro-moments, AR-powered Viber Lenses can offer interactive and engaging experiences to consumers, driving engagement and purchase decisions in several ways.
While all Viber superapp’s capabilities help brands be there and be useful, Viber Chatbots help them be quick. Provide instant, personalized, and seamless communication, the bots ensure that users receive the relevant information they need just in time.
Understanding and capitalizing on micro-moments is essential for companies looking to stay ahead. These crucial bits of time are the driving force behind customer journey, and being able to leverage them can significantly boost brand loyalty and long-term success. By utilizing Viber's wide range of tools, such as Viber Business Messages, Ads, Lenses, and Chatbots, companies can help their audience during these critical moments, which ultimately leads to conversions and customer satisfaction.
So, don't let these fleeting moments pass you by — tap into their potential with Viber.