Rakuten Viber debuts giant leap forward in global strategy with its toolkit for all businesses

Viber mariia-martyrosian
Mariia Martyrosian
Global PR & Marketing Innovations Director at Rakuten Viber
Rakuten Viber debuts giant leap forward in global strategy with its toolkit for all businesses

Rakuten Viber, the global leader in private and secure messaging and voice-based communication, launches a new suite of business tools for small and medium-sized businesses. Through the introduction of diversified business solutions, the superapp is becoming a communications hub for a wide range of businesses, supporting their marketing goals and enabling local users to discover services. 

Sixty percent of online shoppers say they would abandon brands that fail to personalize their content. To adapt to these expectations, businesses can turn to their customers' preferred messaging apps to deliver tailored experiences. With over 1 billion downloads on Android alone, Rakuten Viber introduces businesses to a large pool of potential customers and brings vast opportunities for mobile marketing. Based on this growing demand for brand-user interaction on the app, Rakuten Viber expanded its suite of tools to help businesses reach new customers, build and retain loyalty, and drive sales.

The first solution to launch on the platform will be a free, self-serve communications hub for small and micro businesses to conveniently engage with local customers, manage incoming queries, enhance a business's discoverability, and drive sales. Additional value-added services for medium-to-large business accounts will be available soon.

Rakuten Viber’s free offering for small and micro businesses was inspired by its successful Rakuten Viber Business Accounts product for enterprise-level companies, part of the Rakuten Viber for Business suite. In 2023, the company recorded a 26 percent increase in business accounts created and a 31 percent year-over-year increase in delivered Rakuten Viber business messages

New features include: 

  • Public business profile: Businesses can create a public, searchable business page featuring all essential information. The profile can be shared with customers inside the app or even with people who are not Rakuten Viber users yet.
  • 1:1 customer chats: Businesses can respond to customer requests right away over instant messaging.
  • Discoverability through Rakuten Viber search: Businesses can find and retain loyal customers on their preferred day-to-day conversations app where customers can discover local products and services by searching for the business name or category.
  • Dedicated chat folders: Businesses can conveniently store customer messages separately from personal messages with family and friends. Users will also have easy access to a separate Rakuten Viber Business Inbox folder for storing their conversations with businesses.
  • Product catalog: Business owners can effortlessly add new products or services to their business page's catalog. Customers can explore and inquire about the items by sharing the link to the product directly in the chat.
Insider look: Rakuten Viber’s free, self-serve business account for MSMEs

Rakuten Viber’s new self-serve business accounts are available now in Greece and the Philippines and will launch in additional countries soon. The company also plans to introduce features like broadcast messages, voice calls, and quick and automatic replies that will take communications for small business owners to the next level. Tailored pricing plans will be offered soon based on market feedback to expand the initial set of free self-serve business solutions. 

Early adopters are already starting to see positive results from Rakuten Viber’s new features for small businesses. Philippines-based shop owner Nene Tamayo opened Nene Prime Foods in 2014 to sell bottled gourmet bangus and other Filipino specialties. Rakuten Viber is Nene’s primary platform for communicating with customers, allowing her to add a personal touch to conversations that help her build and retain a loyal following. Customers can find Nene’s business when they search for Filipino food and reach out directly over one-to-one chats, enabling a smooth customer experience.

Eleni Petroulaki, a fitness and nutrition expert and owner of Fitlab, a modern fitness laboratory in Athens, shared that Rakuten Viber has been a real help for her small business: "From connecting instantly with customers to showcasing my services, Rakuten Viber has not just been a platform, but a partner for my growing business. My presence on Rakuten Viber allowed me to build stronger relationships and ensure long-term brand loyalty with my customers.’’

"As we expand our business portfolio, we are committed to tailoring solutions to the unique needs of businesses of every scale,” says  Cristina Constandache, Chief Revenue Officer at Rakuten Viber. “Our mission is clear: to offer customized services for enterprises of all sizes. For those seeking growth, we deliver solutions that pave the way right within the app. With Rakuten Viber as a growth partner, businesses have a communications platform for adapting to new challenges that arise on their business journey."  

For more information, visit the website.