Discover the easy yet impactful way to launch your Viber Ads with our new self-service platform.

How to use Viber Ads Manager

The platform helps smaller advertisers run campaigns directly on Viber

Rakuten Viber introduces Viber Ads Manager for small and medium agencies and advertisers

Grow customer loyalty during peak shopping season with Viber. Learn how!

Shopping season best practices with Viber Business Messages

Ready to enrich your business messaging? Find out how our new creative message type can help.

Viber Carousel Messages: Why, when, and how to use them

Fuel action with real-time insights using Viber's new, interactive business message format

Viber List Messages: Get actionable feedback with just one tap

Want to fast-track your way to brand visibility and growth? Find out how Viber Advertising Solutions can help.

Viber Advertising: Everything you need to know

Learn about Viber's vision for the future which we kicked off at our brand event in Athens, Greece.

Event recap: Viber Summer Connect in Athens

Learn more about the new interactive Viber Rich Business Messages 

Rakuten Viber expands Business Messaging suite with new Carousel and List message features

Explore strategies and Viber for Business solutions for impactful, goal-driven flash sale campaigns

How to run effective flash sale campaigns with Viber for Business

Learn how connecting your chatbot to Viber can take your CX to the next level

Viber Chatbots: Everything you need to know

Learn how Viber Business Messages help brands send personalized, timely back-in-stock alerts

Back-in-stock alerts: Boost sales with Viber Business Messages

Rakuten Viber team announces exciting updates for 2025

Event recap: The super app for your business growth in the Philippines

Rakuten Viber reveals how businesses and users worldwide interacted on the super app

Viber for Business 2024: Key results of the year

Discover how Rakuten Viber can help you set up the perfect Valentine's Day campaigns

Spread love and romance: Creative ways to use Rakuten Viber for Valentine's Day

Find out more about the new standard for Transactional Viber Business Messages and how to get started.

Transactional Message Templates: Everything You Need to Know

Learn what's new with Viber Business Messages this month - from new message formats to self-service options.

[May 2026] Viber Business Messages Updates

Learn how to turn conversational commerce into a revenue engine, based on research from Omdia.

Why messaging is failing 70% of retailers (and how to fix it)

Learn about our latest features and the launch of Transactional Message templates

Q2 Viber for Business product updates

Messaging at a crossroads: What the next decade of business conversations will look like

Learn more about the new advertising partnership

Rakuten Viber and Happydemics bridge the gap between ad impressions and human perception

Find out how Viber Business Messages trailblazed the way to better interactions between brands and customers.

From messages to meaningful conversations: 10 years of building Viber Business Messages

Advertisers are given extra confidence that their campaigns run in a suitable environment

Rakuten Viber strengthens tools to optimize ad placements and performance with DoubleVerify partnership

Convert holiday browsers into buyers with these proven Viber Advertising strategies.

Viber Advertising strategies for the shopping season

Learn how to make the most of your shopping season advertising

5 tips to maximize your holiday ads with Viber Ads Manager

Communications APIs, unified communications and contact centers

Leading Conversational AI and CX Automation Platform

Global communications platform for messaging, verification, and fraud prevention

Omnichannel business messaging platform for marketing, sales & support

Creating OS and application software for business digitalization

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Seamlessly integrate GenAI agents and live support for superior CX

Omnichannel CPaaS with Viber at its core - trusted by 5,000+ enterprises

Peacom is a powerful messaging platform designed for telcos and enterprises.

Soprano brings over 30 years of experience with enterprise-level secure messaging to each of our clients. That’s why over 25 Global Fortune 500 companies trust us with their mission-critical messaging applications every year. Discover what we do!

Global messaging provider connecting businesses worldwide.

AI-driven digital platform for business messaging and customer engagement.

Advanced Voice: Turn calls into profits. Connect the future. 

Platform for automating communication, customer acquisition and retention for business

Intergo Telecom powers global SMS, Voice, and Call Center solutions.

Fortis Communications provides global Voice and Messaging services.

Expert Viber partner delivering cost-effective, high-conversion messaging.

Enterprise-grade Conversational AI for seamless customer messaging

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

Positive specializes in IT solutions, complex AI assistants, and chatbots

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

klink.cloud is a leading omnichannel customer engagement platform provider

Custom software solutions, staff augmentation, R&D and MVP development

Build the future communication for global mobile operators and enterprises

Enable novel customer experiences with Generative AI chatbots

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

We provide SMS A2P to Apac pacific region and fintech solution

The Globally Connected Customer Engagement Platform

Omnichannel messaging provider for business communication

Develop omni-channel messaging campaign through Viber, RCS, What's Up

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Ommichannel platform to communicate worldwide

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Digital enabler, specialized in Chatbots, Messaging and Engagement

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Different Solutions for different ways of communication

Corporation in technology and international business, telecommunication and information solutions.

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Digital Solution Provider, Chatbot development and Customer support

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Automate sales, marketing, and support with Terra's smart AI technology

Communication platform helping brands build connected customer experiences.

VMG is the first licensed International Telecom company in Myanmar.

A holistic messaging and digital agency for messaging solutions

First in AI and c-commerce, we provide innovative messaging solutions

URBO is B2B SaaS company for the creative and recreational industries

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Removing communication complexities, so you can succeed.

Omnichannel platform for customer support teams

Multichannel messaging platform for successful business communication

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Enterprise solutions platform for communications, payments, CRM and marketing

A global cloud communications platform for all your mobile marketing needs

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

Optimised two-way communication between management and employees

Providing mobile services to banks and financial institutions in Nepal

Omnichannel communication platform for modern businesses to delight customers

Platform to automate marketing, ecommerce, service operations and support in messengers

Grow your audience, engage your customers, automate your messages - across multiple channels

Hybrid Chat, Conversational Marketing and Customer Automation

360 agency building Viber chatbot solutions

Integrated solutions provider from advertising sales, marketing, branding to production

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

User-friendly chatbot builder for popular messengers, without programming knowledge

Communication platform to keep in touch with your frontline employees

Designing and executing integrated digital, analytic and marketing solutions

Software development company specialising in web, mobile, chatbot and tech consulting

Software development company from UI/UX & Design to product development and IT consulting

Creating chatbots that people actually love!

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Connecting businesses with their customers on Viber, powering secure, private interactions 

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Optimizing communication channels, from businesses to customers

Customized bot development and analytics tools

AI & Chatbots + Omnichannel platform for customer service in messengers

CM.com is global leader in cloud software for conversational commerce

Omnichannel enterprise messaging solutions

One of the biggest companies on the business communication market in Russia and CIS

We offer digital transformation services and global vendor software solutions

Omnichannel communication platform for business messaging globally

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

Infosintez: Integrated platform for SMS, Viber, email, and chatbots, chat center

Largest A2P multi-channel messaging platform in the Philippines

NXAI: Singapore AI pioneer in global customer engagement solutions

End-to-end integrated software, internet, mobile and hardware solutions

Omnichannel Messaging Platform for effective marketing communication

Viber and SMS messaging service provider with web interface and via API

Most businesses advertise only when they have something big to announce: a product launch, a holiday sale, a grand opening. The rest of the year, they go quiet.The most successful businesses do the opposite. They find reasons to stay visible all year long.Marketing isn't just Black Friday, Christmas, and the occasional product launch. It's dozens of moments, scattered across every month, each one a reason to reach the people who matter to your business.Read on to learn about the different ways you can advertise your brand all year long, and how <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/ads-manager/">Viber Ads Manager</a> can help make always-on campaigns easy, not exhausting.<h2>Great marketing isn't one campaign</h2>One of the biggest misconceptions in marketing is that every campaign needs to be a major event with a big budget, idea, or reveal.In reality, the brands that stay top of mind aren't the ones with the flashiest launch. They're the ones who never really disappear. They keep showing up between the big moments, with campaigns that simply reflect what's happening in their business right now.A local restaurant doesn't need to wait for Valentine's Day to advertise. A new seasonal menu, live music on the weekend, or a lunch special are all reasons to reach customers.Similarly, a retailer doesn't need to save their entire budget for Black Friday. New arrivals, a limited-time offer, or a change of season can all become campaigns that keep the brand relevant throughout the year.Once you start looking for marketing moments instead of "big campaign ideas," advertising stops being an occasional event and becomes part of how you run your business.<h3>What counts as a “moment”?</h3>If something is new, changing, or time-sensitive in your business, it's a moment worth advertising:<ul><li>Something new like a product, a service, a location, a menu item, or a feature update</li><li>Something seasonal such as a holiday, change of season, back-to-school rush, or summer sale</li><li>Something ongoing including a loyalty program or weekly special</li><li>Something you want people to know about, for example, a milestone, partnership, rebrand, or an award</li></ul>None of these need to be a "campaign" in the traditional sense. They just need small captures of attention, and a way to reach the right people at the right time.Why this works better today than it used toPart of why "always-on" marketing makes more sense now is how people actually spend their time. Consumers move seamlessly between social media, search, online stores, and messaging apps, which makes attention harder to earn on any single channel than it used to be. A one-off, high-production campaign on one platform just doesn't carry the way it once did.Successful campaigns today reach people across the platforms they already use every day.That's part of what makes <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">messaging apps</a> such a natural fit for year-round marketing. People open them multiple times a day, not to browse or scroll, but to communicate, make plans, and stay informed inside an environment built on trust and familiarity. That's a fundamentally different kind of attention than a feed you're passively swiping through. For a business, it means the chance to reach genuinely engaged audiences in a space that already has a place in their daily routine.It's also a much lower barrier to actually doing this kind of frequent, moment-based advertising. A platform like <a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com">Viber Ads Manager</a> is built as a self-serve, all-in-one tool that doesn’t require a big production budget or a media-buying team to launch a campaign around this week's promotion. That's the kind of flexibility that enables you to launch something small, targeted, and quick, as often as your business gives you a reason to.<h2>Five ways to put your brand in front of your audience throughout the year</h2>Not every moment calls for the same approach. A launch needs urgency and visibility. A loyalty push needs consistency. Matching your campaign type to the moment is what keeps advertising feeling relevant instead of repetitive, and it's also how Viber Ads Manager is organized, so you're never starting from a blank page. Broadly, most marketing moments fall into one of five categories:<h3>1. Building awareness</h3>Use this when you want the right people to know who you are before you ask them to act — entering a new market, building consideration ahead of a bigger push, or increasing your share of voice against competitors. It's the steady layer that makes every other campaign work better, since you're not introducing your brand and asking for a sale in the same breath.How to set it up:<ul><li>Package: <a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Rakuten_Viber_Ads_Manager_Ads_specifications_2025_99556d4b41.pdf">Display Reach</a> to maximize visibility across Viber's premium inventory, or Video Pulse if your story leans more emotional or benefits from motion.</li><li>Targeting &amp; timing: Start broad (location, age, relevant interests), narrow as you see performance, and run consistently over several days or weeks ahead of a bigger campaign moment.</li><li>Creative: One clear message, a strong visual, and copy that scans in a second. Use a simple CTA like Learn More, and don't assume people already know your brand — that's the whole point of this campaign.</li></ul><figure class="image"><img style="aspect-ratio:2400/1254;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/In_Blog_graphics_1_6ec2d24404.png" alt="In Blog graphics_1.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_In_Blog_graphics_1_6ec2d24404.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_In_Blog_graphics_1_6ec2d24404.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_In_Blog_graphics_1_6ec2d24404.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_In_Blog_graphics_1_6ec2d24404.png 1000w," sizes="100vw" width="2400" height="1254"><figcaption>Details of a brand awareness ad campaign on Viber</figcaption></figure><h3>2. Launching something new</h3>This is the moment for a new product, service, store, feature update, rebrand, or milestone worth celebrating. The goal is to build anticipation and give people a reason to act right away.How to set it up:<ul><li>Package: Video Pulse as your primary package since it pairs premium video placements with high visibility, better suited to launch energy than a static banner. Then layer in Display Reach for extra coverage.</li><li>Targeting &amp; timing: Target existing customers, new markets you're expanding into, and relevant interests. Front-load budget in the first few days when curiosity is highest, then sustain visibility for at least two weeks post-launch.</li><li>Creative: Lead with what's new, not your brand history. State the customer benefit clearly and close with a strong CTA like Learn More, Shop Now, or Visit Us. Skip generic headlines and save the product details for the landing page.</li></ul><figure class="image"><img style="aspect-ratio:2400/1254;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/In_Blog_graphics_2_6d674e6bcf.png" alt="In Blog graphics_2.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_In_Blog_graphics_2_6d674e6bcf.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_In_Blog_graphics_2_6d674e6bcf.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_In_Blog_graphics_2_6d674e6bcf.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_In_Blog_graphics_2_6d674e6bcf.png 1000w," sizes="100vw" width="2400" height="1254"><figcaption>Details of a launch ad campaign on Viber</figcaption></figure><h3>3. Driving seasonal and promotional sales</h3>This is your highest-intent moment type: holidays, Black Friday, flash sales, limited-time discounts. People are already primed to buy so the job of the campaign is timing and urgency.How to set it up:<ul><li>Package: Daily Essentials, built for recurring promotions and always-on visibility, which is a natural fit when you're running several offers back to back. You can also layer in Display Reach for major retail events where you want maximum coverage.</li><li>Targeting &amp; timing: Target by relevant interest or by region around participating stores. Start a few days before the promotion, increase spend on peak shopping days, and run through the full offer window.</li><li>Creative: State the offer clearly and lead with the price or discount. Urgency language like Ends Sunday or Limited Time earns its place here more than anywhere else, and your CTA should be big and bold. Avoid burying the offer details, overcomplicating the message, or running a promotion without a visible end date.</li></ul><figure class="image"><img style="aspect-ratio:2400/1254;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/In_Blog_graphics_3_60379c02b9.png" alt="In Blog graphics_3.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_In_Blog_graphics_3_60379c02b9.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_In_Blog_graphics_3_60379c02b9.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_In_Blog_graphics_3_60379c02b9.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_In_Blog_graphics_3_60379c02b9.png 1000w," sizes="100vw" width="2400" height="1254"><figcaption>Details of a promotional ad campaign on Viber</figcaption></figure><h3>4. Acquiring new customers</h3>This is about turning interested strangers into qualified prospects through lead generation, website traffic, free trial sign-ups, or newsletter growth. Unlike a launch or a sale, this type of campaign works best running continuously in the background.How to set it up:<ul><li>Package: Business Exclusive, built specifically for engagement and getting people to click, visit, or fill out a form. Expand with Daily Essentials if you want a broader, more continuous acquisition push.</li><li>Targeting &amp; timing: Target based on your ideal customer profile, and run it alongside your other marketing initiatives rather than in a defined burst, with budget optimized against your expected cost per lead or visit.</li><li>Creative: Lead with the benefit the customer gets, not the mechanics of your offer. Use one clear CTA, and reinforce trust with recognizable branding, especially if this is someone's first interaction with your business.</li></ul><figure class="image"><img style="aspect-ratio:2400/1254;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/In_Blog_graphics_4_a6f084cf46.png" alt="In Blog graphics_4.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_In_Blog_graphics_4_a6f084cf46.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_In_Blog_graphics_4_a6f084cf46.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_In_Blog_graphics_4_a6f084cf46.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_In_Blog_graphics_4_a6f084cf46.png 1000w," sizes="100vw" width="2400" height="1254"><figcaption>Details of a acquisition ad campaign on Viber</figcaption></figure><h3>5. Keeping customers engaged</h3>The moment right after someone's first purchase or click is one of the most commonly wasted opportunities in marketing. Retargeting and always-on campaigns are how you stay connected with people who already know you, rather than letting that relationship go cold.How to set it up:<ul><li>Package: Daily Essentials, built for continuous, low-friction visibility such as reminders, loyalty pushes, and recurring promotions. Business Exclusive is the stronger complement if you want to nudge people toward a specific repeat action.</li><li>Targeting &amp; timing: Target existing customer locations, previous campaign audiences where available, and interests tied to what someone's already bought or shown interest in. Keep the budget steady and always-on.</li><li>Creative: Rotate creative regularly to avoid fatigue. Personalize where you can, highlight what's new or exclusive to existing customers. Avoid showing an identical message to your entire audience regardless of what they've already done.</li></ul><figure class="image"><img style="aspect-ratio:2400/1254;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/In_Blog_graphics_5_332e2ecb81.png" alt="In Blog graphics_5.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_In_Blog_graphics_5_332e2ecb81.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_In_Blog_graphics_5_332e2ecb81.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_In_Blog_graphics_5_332e2ecb81.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_In_Blog_graphics_5_332e2ecb81.png 1000w," sizes="100vw" width="2400" height="1254"><figcaption>Details of an engagement ad campaign on Viber</figcaption></figure><h2>Small, frequent, and relevant beats big and rare</h2>There's a natural pull toward saving your marketing energy for the "big" moments, since it feels safer.But audiences experience your business in glimpses (a message, an ad, a mention from a friend), not as one big campaign followed by silence. The businesses that stay memorable are the ones who show up consistently in those small glimpses.That's the advantage of a platform built around flexible, self-serve campaigns rather than one-off productions. Five campaign types, matched to five kinds of moments, means you're never stuck trying to force a seasonal sale and a loyalty push into the same generic template. Each moment gets the setup, targeting, and creative approach that actually fits it, and you can move from one to the next as often as your business gives you a reason to.<h2>Set up your next campaign, today</h2>Stop waiting for the perfect time to advertise, because there isn’t one. The perfect time is all the moments built up throughout the year that give you a chance to showcase your brand in new and unique ways to different audiences.Look at your business over the next few months. What's new? What's seasonal? Who haven't you talked to in a while? Each answer is a campaign waiting to happen, and a package in Viber Ads Manager already built for it.<blockquote><a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/hubfs/Viber%20Ads%20Manager-Campaign%20Playbook-2026.pdf">Download the full playbook</a> with 5 ready-to-launch Viber ad campaign ideas <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/hubfs/Viber%20Ads%20Manager-Campaign%20Playbook-2026.pdf"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Graphic_with_playbook_cover_006c7ddca4.png" alt="Graphic with playbook cover.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Graphic_with_playbook_cover_006c7ddca4.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Graphic_with_playbook_cover_006c7ddca4.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Graphic_with_playbook_cover_006c7ddca4.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Graphic_with_playbook_cover_006c7ddca4.png 1000w," sizes="100vw" width="1200" height="627"></a></blockquote>

Stop waiting for the "perfect time" to advertise

Share

Related articles