Small businesses need advertising tools that are simple, powerful, and designed with their realities in mind. Complicated ad platforms often require steep budgets, long lead times, or dedicated marketing staff—luxuries that many micro, small, and medium-sized businesses don’t have.That’s why <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-introduces-viber-ads-manager/">we launched Viber Ads Manager</a>: a self-service advertising platform that makes it easy for any business (whether you’re a neighborhood bakery, an e-commerce startup, or a boutique agency) to run impactful ads directly on Rakuten Viber.Whether you’re promoting a local service, launching a new product, or simply looking to reach more customers, Viber Ads Manager gives you direct access to Rakuten Viber’s global audience and advertising inventory with just a few clicks.Read on to learn how you can use the platform to achieve your business goals:<h2>What is Viber Ads Manager?</h2><a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/">Viber Ads Manager</a> is an all-in-one platform that helps you create, manage, and optimize mobile ad campaigns inside the Rakuten Viber app. With an intuitive interface and flexible ad packages, it’s tailor-made for smaller advertisers and local agencies that want real results without dealing with the complexity of traditional advertising.<img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/1_15_0a35c81cb9.png" alt="1 (15).png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_1_15_0a35c81cb9.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_1_15_0a35c81cb9.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_1_15_0a35c81cb9.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_1_15_0a35c81cb9.png 1000w," sizes="100vw" width="4040" height="950">Here’s what you can do with it:<ul><li>Select from multiple campaign objectives, whether your goal is awareness, engagement, website traffic, or conversions.</li><li>Choose from different ad formats, including static banners or video ads</li><li>Place ads in high-traffic areas of the app where users are most active, such as Chats, Calls, and the Explore screen.</li><li>Track performance in real time so you can make quick adjustments.</li></ul>In other words, it puts big-brand advertising power into the hands of smaller businesses.<a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Ads_manager_Onepager_72b3d3c190.pdf">Download one-pager</a><h2>Why SMBs use Viber Ads Manager</h2>If you’re running a small or medium business, you already know every marketing dollar has to work hard for you. So, why choose Viber Ads Manager over other platforms?<h3>1. Reach people where they’re active</h3>Viber isn’t just another app—it’s where people chat, call, and explore daily. By placing ads directly in those environments, you reach potential customers while they’re already engaged.<h3>2. Global reach with local precision</h3>Viber has users across 34+ markets worldwide. Want to stay hyperlocal and reach only people in your city? You can. Want to expand into new international markets? That’s an option too.<h3>3. You’re in control</h3>The platform is fully self-serve. You can launch, pause, or optimize campaigns on your schedule.<h3>4. Flexible, goal-based campaigns</h3>Every business has unique objectives. With Viber Ads Manager, you can choose a campaign goal that fits:<ul><li>Brand awareness: Put your business on the map.</li><li>Website traffic: Drive users to your site or online store.</li><li>Engagement: Get users to interact with your business.</li><li>Conversions: Encourage sign-ups, purchases, or downloads.</li></ul><h3>5. Budget-friendly advertising</h3>Unlike traditional advertising that requires large upfront spends, Viber Ads Manager lets you start small. You can set a budget that works for your business, experiment with campaigns, and scale when you’re ready.<h2>Top ways to use Viber Ads Manager</h2>Viber Ads Manager is versatile enough to support a wide range of goals. Whether you’re a local shop or a growing e-commerce brand, here are the top ways businesses can use the platform:<h3>Promote local offers and services</h3>Run ads to let nearby customers know about your latest offers—like a restaurant promoting a lunch special, a salon advertising seasonal discounts, or a gym pushing a new membership package.<h3>Drive online sales for e-commerce</h3>Boost traffic to your online store by highlighting new arrivals, sales events, or exclusive online deals. With precise targeting, you can reach people most likely to buy.<h3>Increase brand awareness</h3>Use high-visibility ad placements to get your business on people’s radar. Perfect for new businesses looking to build recognition or existing brands expanding into new markets.<h3>Promote events and experiences</h3>Advertise local concerts, workshops, webinars, or community events to ensure a strong turnout. Viber’s local reach makes it especially effective for neighborhood and city-level promotions.<h2>How to get started with Viber Ads Manager</h2>One of the biggest advantages of Viber Ads Manager is how quick and approachable it is, even if you’ve never run a digital ad before. In just a few steps, you can create an account, set up your first campaign, and start reaching new customers on Viber.&nbsp;Here’s a step-by-step guide:<h3>Step 1: Create your account</h3><ol><li>Head over to <a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/">Viber Ads Manager</a></li><li>Sign up with your business email</li><li>Complete the simple onboarding process by entering your business details</li><li>You’re ready to start building campaigns!</li></ol><h3>Step 2: Choose a campaign package</h3>Decide what you want your ad to achieve. Options include promoting a product or service, driving traffic to your website, or increasing awareness about your business. You’ll also pick your preferred ad format, from eye-catching static banners to engaging video ads.<h3>Step 3: Set audience, budget, and dates</h3>This is where you define the scope of your campaign:<ul><li>Duration: Choose how long your campaign should run (days, weeks, or longer).</li><li>Budget: Set the amount you want to spend. You can always start small and scale up later.</li><li>Audience: Select your target market based on demographics, location, or interests.</li></ul>The platform makes it simple to fine-tune your targeting, so you’re reaching the right people at the right time.<h3>Step 4: Launch your campaign</h3>Once everything looks good, hit “Publish”. Your ads will start running across Viber, and you’ll be able to see results in real time through the dashboard.<h3>Step 5: Track and optimize</h3>Advertising isn’t “set it and forget it.” With Viber Ads Manager, you can track metrics like impressions, clicks, and conversions. Use this data to refine your targeting, adjust your budget, or test new ad formats.Watch the step-by-step walkthroughs below to learn how to set up your first campaign:<div style="height:0;padding-bottom:56.25%;position:relative;"><iframe style="height:100%;left:0;position:absolute;top:0;width:100%;" sandbox="allow-scripts allow-same-origin" src="https://app.claap.io/viber/creating-a-campaign-on-viber-ad-manager-c-uRKbua4ar8-aXCjj1WwQv9Y/embed" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></div>Video: How to set up your first campaign with Viber Ads Manager<div style="height:0;padding-bottom:56.25%;position:relative;"><iframe style="height:100%;left:0;position:absolute;top:0;width:100%;" sandbox="allow-scripts allow-same-origin" src="https://app.claap.io/viber/adding-creatives-to-your-campaign-c-uRKbua4ar8-9owB4T6dDIAS/embed" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></div>Video: How to add creatives to your campaign with Viber Ads Manager<h2>Best practices for successful ad campaigns on Viber</h2>Launching a campaign on Viber Ads Manager is simple, but getting the best results takes a bit of strategy. With the right approach, you can stretch your budget further, engage more effectively with your audience, and turn clicks into customers.Here are some proven tips to help you get the most out of every campaign:<ol><li>Start small, then scale: Run a test campaign with a limited budget to see what works before investing more.</li><li>Use eye-catching visuals: Ads with clear, high-quality images or videos grab attention faster.</li><li>Align ads with goals: Don’t just run ads for the sake of it. Always connect your creative and targeting to your business objectives.</li><li>Experiment with formats: Try both banners and video ads to see what resonates most with your audience.</li><li>Monitor often: Check performance regularly and adjust campaigns in real time.</li></ol>Have questions? <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/#form_844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to us!</a> &nbsp;

Viber Ads Manager makes it easy for small and medium-sized businesses to launch their campaigns in three simple steps. Learn more!

How to use Viber Ads Manager

Discover the easy yet impactful way to launch your Viber Ads with our new self-service platform.

<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Rakuten Viber today announces the global availability of Viber Ads Manager, a self-service advertising platform that enables small and medium agencies and advertisers to independently run ad campaigns in target markets with a pay-as-you-go model.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Powered by global ad tech provider Adslot, Viber Ads Manager gives direct access to Viber’s ad inventory and extensive global user base. Smaller advertisers can choose from preset advertising packages tailored to their goals and budgets, target audiences with ease to maximize visibility and performance, and engage users through captivating mobile ad formats.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Viber Ads Manager is available globally from today, and small and medium agencies and advertisers can now&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/signup"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">join the platform</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> to run their own ad campaigns.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Getting started is easy: advertisers only need to open their account and launch campaigns in three easy steps:<ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Choose an ad package based on campaign goal and define target audience</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Set campaign dates and budget, starting at just $100</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Launch and reach Viber users around the world</li></ul><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">With the new platform, advertisers can directly manage their campaigns in real-time and can experiment with different placements and monitor performance metrics, all within a user-friendly interface.&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Thousands of global and regional brands already advertise on Viber via the&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">Viber for Business</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> suite tailored for enterprises. Viber Ads Manager complements the app’s existing self-serve accounts which help smaller businesses optimise communication with customers.&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">"Viber Ads Manager is the next step in Viber’s super app strategy, part of which is to create an ecosystem of solutions for businesses of all sizes," said&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Cristina Constandache<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">, Chief Revenue Officer at Rakuten Viber. "We’re excited to launch it after successful testing, giving smaller advertisers a simple way to run targeted campaigns on their own terms."<p style="-webkit-text-stroke-width:0px;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:justify;text-decoration:none;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;" data-pm-slice="1 1 []">Small and medium agencies and advertisers can save 15% on their first campaign until October 31 with the promo code WelcomePromo. <span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Join the platform&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/signup"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">here</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">. To learn how to launch your first campaign, watch the step-by-step video guide below.<figure class="media"><oembed url="https://www.youtube.com/watch?v=YszNtQzgjVY"></oembed></figure>&nbsp;

The platform helps smaller advertisers run campaigns directly on Viber

Rakuten Viber introduces Viber Ads Manager for small and medium agencies and advertisers

If the holiday shopping season feels like a sprint and a marathon rolled into one, you’re not alone. Between Black Friday, Cyber Monday, Singles' Day, Christmas sales, and end-of-year clearances, it’s a high-stakes period where every message you send matters. The good news? With Viber Business Messages, you don’t have to shout to be heard—you just need to be smart, relevant, and present.Let’s walk through the real-world challenges brands face during peak shopping periods, how Viber Business Messages help solve them, and the best practices that will elevate your results—not just for a season, but for long-term customer growth.<h2>The problem: Noise, abandonment, and missed opportunities</h2>Every year, the shopping season delivers the same gift to brands: massive opportunity, wrapped in layers of complexity. You’re expected to stand out, stay relevant, and move fast—all while keeping the customer experience seamless. Every brand wants to capitalize on the shopping season, but a few common issues get in the way.&nbsp;<ul><li>One is message overload - consumers face endless promotions, emails, and ads to the point that most of it blurs together.</li><li>Another is cart abandonment, where customers start shopping but hesitate to complete the purchase, either due to distractions or uncertainty.</li><li>And then there’s post-sale silence, where the relationship ends with the transaction instead of continuing into loyalty.</li></ul>Traditional marketing channels often fall short in addressing these pain points in real-time. Emails may go unopened. Social feeds are crowded. SMS can feel intrusive. This is where <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-are-viber-business-messages/">Viber Business Messages</a> step in. Not to replace these channels, but to fill the gaps with instant, personalized, and two-way communication.<h2>The solution: Building real connections with Viber Business Messages</h2>Unlike one-way marketing blasts, Viber Business Messages are designed for conversation. They're rich, interactive, and personal, and sent directly on the channel your customers already trust and use daily.Whether you're sending out pre-sale invitations, <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/effective-flash-sale-campaigns-with-viber-for-business/">last-minute flash deals</a>, or order updates, Viber enables you to:<ul><li>reach customers in real time</li><li>personalize offers based on behavior or profile</li><li>create frictionless paths to purchase</li><li>provide timely support throughout the shopping journey</li></ul>This conversational approach doesn’t just help you make a sale, it helps you start a relationship with customers who would otherwise be one-time or seasonal shoppers.<h2>Overcoming shopping season challenges with Viber</h2>Let’s talk through a few of the pain points that come up again and again, and how Viber helps you solve them in a smarter, more human way.First, there’s the problem of low visibility and engagement. You’ve probably spent hours crafting the perfect email campaign, only to see open rates hovering around 15%. Social media algorithms aren’t helping much either and your offers are fighting for attention in a crowded feed.With Viber, you’re not competing with cat videos or ads from five other brands. Your messages land in a trusted, familiar app, and because they’re native to the user experience, people open them. You’re not yelling into a void; you’re having a conversation in a space customers already engage with daily.Next comes the dreaded abandoned cart problem. It's rampant during the holidays when shoppers are browsing on the go, price-checking across sites, or just distracted by 17 tabs and three kids. With Viber, you can reconnect with those customers at just the right moment. You can send a friendly reminder like, “Still thinking about that leather backpack? 🎒 Here’s 10% off if you complete your order in the next hour.” This isn’t a cold follow-up, it’s a helpful nudge that respects the customer’s interest and time.And then there’s customer support overload. During peak season, your team is probably swamped. Calls or emails might get overlooked, responses are delayed, and customer satisfaction starts to dip. Viber Business Messages let you scale your support intelligently. You can route complex queries to live agents or deploy a chatbot with automated responses to FAQs (like return policies or delivery timelines) without forcing customers to switch channels. The result? Faster resolution, lower pressure on your team, and happier shoppers.Finally, consider the often-ignored issue of post-purchase silence. Many brands go quiet once the sale is done. But the truth is, this is when your relationship with the customer begins, not ends. With Viber, you can continue the conversation. Maybe you send a follow-up message like, “We hope you love your new smartwatch! ⌚ Here are some tips to get the most out of it.” Or, “Thanks for shopping with us—here’s a little something for your next order.” These thoughtful touches help turn one-time buyers into long-term customers.In short, Viber Business Messages are designed not just to broadcast, but to build connections. They solve real-world problems by giving you the tools to communicate like a person, not a program, which is what today’s customers are looking for.<h2>Shopping season personas: Which one are you?</h2>Shopping season success can look different for each brand, depending on which phase you decide to invest in. Let’s take a closer look at some of the strategies that have helped capture attention, build trust, and drive revenue during the busiest time of the year.<h3>The early bird</h3>Brands that know their customers well have the advantage of being one step ahead of the game. Leveraging your loyalty base and existing data can help you provide early access to sales or personalized recommendations based on previous purchases.The early birds will use Viber to send pre-sale offers to their most loyal customers before promotions go public, making them feel valued like they’re part of an exclusive club. This might look like a message saying “Our holiday gift sets are live for VIPs only - shop now before they sell out!” to create a sense of urgency and reward.And of course, personalized product recommendations shine during gifting season. Imagine a customer who bought a winter coat last year receiving a message suggesting matching gloves or scarves: “Still loving your coat? 🧣 Check out these new winter accessories curated just for you.” A tactic proven to increase AOV (average order value) and give your brand a more human touch.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Shopping_season_blog_graphics_5_page_0002_a5d7bb9a72.jpg" alt="Shopping season blog_graphics (5)_page-0002.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Shopping_season_blog_graphics_5_page_0002_a5d7bb9a72.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Shopping_season_blog_graphics_5_page_0002_a5d7bb9a72.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Shopping_season_blog_graphics_5_page_0002_a5d7bb9a72.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Shopping_season_blog_graphics_5_page_0002_a5d7bb9a72.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sending product promotions via Viber Business Messages</figcaption></figure><h3>The right-on-timer</h3>If you don’t get a head start, it’s never too late to join the game. Shopping season is all about timeliness like last-minute deals, catching the last item in stock, and bringing customers back for more just when they thought they had enough. Needless to say, timing is everything when it comes to the early winter months.&nbsp;The <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/effective-flash-sale-campaigns-with-viber-for-business/">real-time flash deal</a> tactic is one of the most powerful ways to stay top-of-mind during weekend shopping frenzies. Sending time-sensitive messages such as, “⏳ 4 hours only! Buy 1 get 1 free on all outdoor gear. Tap to claim your deal.” with interactive buttons can lead to hundreds of customers immediately jumping to your site, skipping any unnecessary friction.Back-in-stock alerts are another high-performing way to increase sales. Let’s say a particular pair of headphones sold out quickly after an initial promo. Once they’re available again, you can instantly notify interested customers with something like, “They’re back! 🎧 Your favorite wireless headphones just restocked. Tap here before they’re gone again.” On Viber, this kind of direct, timely messaging feels helpful, not spammy.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Shopping_season_blog_graphics_5_page_0003_f05caf10c6.jpg" alt="Shopping season blog_graphics (5)_page-0003.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Shopping_season_blog_graphics_5_page_0003_f05caf10c6.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Shopping_season_blog_graphics_5_page_0003_f05caf10c6.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Shopping_season_blog_graphics_5_page_0003_f05caf10c6.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Shopping_season_blog_graphics_5_page_0003_f05caf10c6.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sending a back-in-stock alert via Viber Business Messages</figcaption></figure><h3>The supportive friend</h3>Flash deals and early bird sales might increase in-the-moment purchases, but what makes customer journeys on Viber unique is the power of proactive support.&nbsp;Instant, two-way conversations make it easier for you to communicate delivery times, product details, return and refund policies, and more <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/viber-chatbots-everything-you-need-to-know/">through a chatbot</a> or an agent. So instead of waiting hours for a reply, customers receive personalized help that’s fast and easy.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Shopping_season_blog_graphics_5_page_0004_e9517f7e60.jpg" alt="Shopping season blog_graphics (5)_page-0004.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Shopping_season_blog_graphics_5_page_0004_e9517f7e60.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Shopping_season_blog_graphics_5_page_0004_e9517f7e60.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Shopping_season_blog_graphics_5_page_0004_e9517f7e60.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Shopping_season_blog_graphics_5_page_0004_e9517f7e60.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of providing two-way customer support on Viber</figcaption></figure><h2>Best Practices for shopping season success with Viber Business Messages</h2>Getting the most out of Viber Business Messages during the shopping season isn’t just about what you say—it’s also about how and when you say it. Here are some tried-and-tested best practices to help your campaigns not only land, but perform.<ol><li>Start early, don’t rush it: Don’t wait until Black Friday to start messaging. Use Viber to build anticipation with teaser messages, sneak previews, or early-access offers for loyal customers. This helps build momentum and avoids overwhelming your audience all at once.</li><li>Segment your audience thoughtfully: Not every shopper is the same. Segment based on behavior (past purchases, browsing history), location, or engagement level. A VIP shopper might appreciate early access, while a new subscriber might need a welcome discount to convert.</li><li>Use pre-filled quick replies and buttons: Reduce friction by giving customers clear paths to take action. Buttons like “Shop Now,” “See More,” or “Claim Discount” drive clicks. Quick replies can streamline communication and make conversations feel more interactive.</li><li>Keep it short and impactful: Attention spans are short during peak season. Your message should be immediately clear: what’s the offer, why should they care, and what should they do next? Add an image or product preview to grab attention and clearly display your offers.</li><li>Personalize whenever possible: Use their name. Reference their recent activity. Mention items they’ve browsed or similar products. Personalization is a way to show that you’re paying attention, which customers appreciate.</li><li>Time your messages strategically: Monitor when your customers are most likely to engage (for example, during lunch breaks, after work, or weekend mornings) and schedule your messages accordingly. Viber’s delivery reports and analytics can help you refine this over time.</li><li>Use rich media wisely: Images, carousels, and even short videos can make your message pop. But don’t overload it because too many visuals can distract from what you’re really offering.</li><li>Automate the basics: Use a chatbot or automated flow to handle FAQs like “What’s your return policy?” or “When will my order ship?” Free up your team to focus on more complex or high-value conversations.</li><li>Respect frequency and avoid fatigue: More isn’t always better. Over-messaging during a busy season can push users to mute or unsubscribe. A well-planned sequence of 2–3 timely messages often performs better than daily updates.</li><li>Test, learn, and adapt: Use A/B testing to try different copy, images, or timings. Viber’s analytics help you quickly see what’s working so you can iterate fast and stay ahead of the curve</li></ol><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Shopping_season_blog_graphics_2_page_0005_8ac8cfe7ec.jpg" alt="Shopping season blog_graphics (2)_page-0005.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Shopping_season_blog_graphics_2_page_0005_8ac8cfe7ec.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Shopping_season_blog_graphics_2_page_0005_8ac8cfe7ec.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Shopping_season_blog_graphics_2_page_0005_8ac8cfe7ec.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Shopping_season_blog_graphics_2_page_0005_8ac8cfe7ec.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Best practices for shopping season success with Viber Business Messages</figcaption></figure><h2>Grow more than sales this shopping season</h2>Yes, the shopping season is a big revenue opportunity. But it’s also a brand moment. A time when customer expectations are high, and your responsiveness, personalization, and presence can set you apart.With Viber Business Messages, you're not just sending promotions. You're starting conversations, providing value, solving problems, and making it easier for customers to choose you, again and again. So whether you’re preparing for Black Friday, end-of-year clearance, or gearing up for a holiday gift rush, remember: the best shopping season strategy isn’t the loudest. It’s the most thoughtful, timely, and personal.Make this season your most meaningful and successful one yet. <a target="_blank" rel="noopener noreferrer" href="https://share.hsforms.com/7451889/844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to us!</a>

Grow your loyalty base, not just sales, this shopping season with Viber Business Messages. Learn more!

Shopping season best practices with Viber Business Messages

Grow customer loyalty during peak shopping season with Viber. Learn how!

Have you heard of the short attention span pandemic? Today, the <a target="_blank" rel="noopener noreferrer" href="https://economictimes.indiatimes.com/magazines/panache/is-your-attention-span-shrinking-with-every-scroll-new-study-reveals-a-shocking-decline-here-is-how-to-take-back-control/articleshow/121248355.cms">average person can focus on a single screen for just 47 seconds</a>, compared to 2.5 minutes in the early 2000s. On-demand content and experiences have led customers to expect one-click options from shopping to banking and even dating.This shift has led brands to look for more efficient ways to engage and convert customers. And <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">super apps</a> are becoming central to the entire customer journey. That's why we <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-unveils-carousel-and-list-business-messages/">recently launched</a> a new, creative business message type: Viber Carousel Messages.Designed to enhance product discovery and streamline the purchasing process directly within the chat interface, Viber Carousel messages can be used across industries to drive action.In this blog, we guide you through what this new message type is, how to use it to achieve optimal results, and the steps you can take to get started. Let’s dive in:<h2>What Are Viber Carousel Messages?</h2>Viber Carousel Messages are a new, creative business message type that allows brands to showcase up to 5 rich cards within a single message in the Viber app.<figure class="image"><img style="aspect-ratio:1842/898;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_specs_7af1f865b0.png" alt="viber-carousel-messages_specs.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_specs_7af1f865b0.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_specs_7af1f865b0.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_specs_7af1f865b0.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_specs_7af1f865b0.png 1000w," sizes="100vw" width="1842" height="898"><figcaption>Viber Carousel Message specifications</figcaption></figure>Each card can feature:<ul><li>A product image: Showcase your offerings visually.</li><li>Title and description: Provide concise and compelling information.</li><li>Call-to-action (CTA) buttons: Direct customers to take specific actions, such as "View Details" or "Buy Now."</li></ul><a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Carousel_Messages_Onepager_cb52136d8d.pdf">Download one-pager</a>With Viber Carousel Messages, customers can browse multiple offers within a single message, tap on a CTA to view item details, and click through to complete a purchase directly on your website or app. The ability to power quick customer actions makes them ideal for product collections, seasonal campaigns, and promotions.<h2>Key benefits of using Viber Carousel Messages</h2>Viber Carousel Messages can help businesses:<ul><li>Enhanced customer engagement: Interactive and visually appealing content captures customer attention and encourages interaction.</li><li>Streamlined shopping experiences: Customers can explore multiple products and make purchases without leaving the app.</li><li>Increased conversion rates: Direct CTAs guide customers toward desired actions, reducing friction in the purchasing process.</li><li>Personalized interactions: Tailor carousel content to individual customer preferences and behaviors, fostering a more personalized experience.</li></ul><h2>Top use cases for Viber Carousel Messages</h2>Viber Carousel Messages are a versatile format that can serve a wide range of industries and customer engagement goals. Whether you're promoting products, services, or special offers, the swipeable, interactive card layout gives you more room to tell your story and more opportunities to drive action. Here are some of the most impactful ways businesses are already using them:<h3>Share new arrivals and back-in-stock alerts&nbsp;</h3>Viber Carousel Messages act as your digital shop window, perfect for featuring curated selections like bestsellers, seasonal picks, or new arrivals in a neat, scrollable format. They’re also ideal for letting customers know when a favourite product is back in stock or to showcase exciting new arrivals. Each card links directly to its page, making it easy for customers to browse and buy instantly, tapping into fresh interest as soon as it sparks.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_new_arrivals_3864afdf75.jpg" alt="viber carousel messages_new arrivals.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_new_arrivals_3864afdf75.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_new_arrivals_3864afdf75.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_new_arrivals_3864afdf75.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_new_arrivals_3864afdf75.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of promoting new arrivals using Viber Carousel Messages</figcaption></figure><h3>Drive urgency with flash sales and limited-time offers</h3>Nothing sparks action like a great deal that’s about to disappear. Carousels are perfect for showcasing multiple discounted items or special offers in one go, with clear CTAs like “Only Today” or “Shop Now.” You can even add countdown visuals to amplify that sense of urgency and encourage customers to act fast.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_limited_time_offers_256ba04d66.jpg" alt="viber carousel messages_limited time offers.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sharing limited-time offers using Viber Carousel Messages</figcaption></figure><h3>Help customers compare options and make decisions</h3>Buying decisions often come down to comparing choices side by side. Use carousels to lay out different plans, packages, products, or service tiers clearly. For example, you can highlight key features of each option with simple visuals and “Learn More” or “Subscribe Now” buttons, making it effortless for customers to choose what fits them best.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_bundle_promotions_f075620e29.jpg" alt="viber carousel messages_bundle promotions.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_bundle_promotions_f075620e29.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_bundle_promotions_f075620e29.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_bundle_promotions_f075620e29.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_bundle_promotions_f075620e29.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sharing bundle promotions using Viber Carousel Messages</figcaption></figure><h3>Personalize promotions and reward loyalty</h3>Your loyal customers want to feel special. Carousels can be used to deliver personalised offers, exclusive discounts, or loyalty rewards tailored to different segments of your audience. For example, show them what they can redeem with their points, or surprise them with member-only perks – building stronger relationships and driving repeat purchases.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_recommendations_d683fa323f.jpg" alt="viber carousel messages_recommendations.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_recommendations_d683fa323f.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_recommendations_d683fa323f.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_recommendations_d683fa323f.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_recommendations_d683fa323f.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sending personalized recommendations via Viber Carousel Messages</figcaption></figure><h3>Promote add-on services and upgrades</h3>People love extras that make life easier. Use carousels to feature add-on services like roaming packs, device insurance, premium delivery, or entertainment bundles. This not only increases average order value but also helps customers discover offerings they might not have known you had.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg" alt="viber carousel mesages_cross-sell upsell.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of using Viber Carousel Messages fora. cross-sell or upsell campaign</figcaption></figure><h2>Best practices for using Viber Carousel Messages</h2>Effective carousels go beyond aesthetic appeal; they align with your brand identity, capture user attention instantly, and deliver tailored offers that drive action. Below are key best practices to ensure your Viber Carousel Messages are optimized to achieve your campaign goals:<ul><li>Maintain visual consistency (colors, style, branding) across all cards</li><li>Incorporate emojis and visual elements</li><li>Use high-quality photos</li><li>Personalize offers per customer segment</li><li>Keep CTA text clear and action-oriented</li><li>Test and refine your carousels</li></ul><h2>Get started with Viber Carousel Messages</h2>Ready to set up promotions that convert? Here's how to get started with Viber Carousel Messages:<ol><li>Talk to your Rakuten Viber account manager to learn how these messages can align with your business goals.</li><li>Or, set it up through one of our trusted messaging partners — they'll help you build, manage, and optimize your campaigns. &nbsp;</li></ol>

Ready to enrich your business messaging? Find out how our new creative message type can help.

Viber Carousel Messages: Why, when, and how to use them

In the era of instant communication, customers expect speed, simplicity, and convenience — especially when interacting with brands. And notifications with interactive buttons, quick replies, or polls drive <a target="_blank" rel="noopener noreferrer" href="https://moldstud.com/articles/p-maximizing-app-engagement-through-interactive-push-notifications?utm_source=chatgpt.com">up to 30% higher interaction rates</a> compared to standard alerts.That’s why <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-unveils-carousel-and-list-business-messages/">we recently introduced</a> a new, interactive business message format: Viber List Messages.Designed to streamline customer interactions, Viber List Messages enable brands to gather clear, actionable responses with just one tap.Read on to learn more about this new feature and the different ways you can use it to reach your business communication goals.<h2>What are Viber List Messages?</h2>Viber List Messages are an interactive business message format designed to add efficiency, speed, and high engagement to your customer communication.This new message type streamlines decision-making processes, enabling you to present up to five predefined response options in a single message. Instead of typing a reply, your customers can simply tap an option, and that selection is sent back to your brand as their response.<img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_list_messages_specs_5acbd3e9cd.png" alt="viber-list-messages_specs.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_list_messages_specs_5acbd3e9cd.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_list_messages_specs_5acbd3e9cd.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_list_messages_specs_5acbd3e9cd.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_list_messages_specs_5acbd3e9cd.png 1000w," sizes="100vw" width="1842" height="898">Here’s a quick overview of the key functionalities:<ul><li>Customers can only select one response.</li><li>Responses are sent instantly to the business, enabling fast follow-up or action.</li><li>No need for open-ended typing or confusion — the brand guides the conversation.</li></ul><a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_List_Messages_One_pager_ec4e8acac8.pdf">Download the one-pager</a>Whether it’s confirming a booking, choosing a delivery time, or sharing a preference, Viber List Messages make communication faster, clearer, and easier for both parties.Consumers want conversations with brands to feel as natural and friction-free as messaging a friend. While businesses are embracing conversational commerce and chat-based services to help capture input, direct next steps, and keep the conversation moving.<h2>Key benefits of using Viber List Messages</h2>By replacing open-ended questions with structured, tap-to-choose options, brands can speed up conversations and gather consistent, actionable data. Here’s how Viber List Messages can create smarter, faster customer experiences:<ul><li>Improve response rates: Predefined options make it easier for users to reply, and more likely that they will.</li><li>Reduce friction: No typing required. Customers just tap a response.</li><li>Guide the conversation: Brands can steer users toward specific choices or next steps.</li><li>Speed up service: Faster replies lead to quicker resolution and higher customer satisfaction.</li><li>Consistent data: With structured responses, businesses receive clean, uniform input that’s easy to process, resulting in higher efficiency with fewer human errors.</li></ul><h2>Top use cases for Viber List Messages</h2>Viber List Messages are designed to simplify decision-making and remove barriers in the customer journey, all while collecting structured responses that are easy to act on.&nbsp;Here are three key ways you can reduce friction and increase engagement with this new format:<h3>Bookings, orders, and appointments</h3>From confirming a hotel stay to scheduling a bank visit, customers can quickly confirm, reschedule, or upgrade their bookings, increasing efficiency and satisfaction.Examples:<ul><li>Confirm or change delivery or appointment times</li><li>Select room upgrades, service tiers, or add-ons</li><li>Choose store locations, pickup windows, or check-in preferences</li></ul><h3>Post-purchase engagement</h3>Viber List Messages keep customers engaged, even after they’ve completed their purchase, with quick-access options to rewards, reviews, or repeat purchases.Examples:<ul><li>Redeem loyalty points or select rewards</li><li>Leave a review or satisfaction rating</li><li>Reorder frequently purchased items</li></ul><h3>Customer service and support</h3>Whether it's choosing the right support topic, resolving common issues, or following up on a previous issue, customers can get what they need faster and without long wait times by choosing from a pre-defined list of next steps.Examples:<ul><li>Select issue type before speaking with an agent</li><li>Choose preferred return or refund options</li><li>Share feedback with structured post-service surveys</li></ul><h2>Viber List Messages use cases by industry</h2>If you want to go beyond the basics, there are several ways to tailor these messages to your industry or business goal. Here are a few examples:<h3>Retail and eCommerce</h3><ul><li><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/back-in-stock-alerts-viber-business-messages/">Back-in-stock</a> notifications: When a previously sold-out item becomes available, customers can quickly select their preferred size or color to complete their purchase with fewer steps.</li><li>Returns and exchanges: Simplify the return process by letting customers select the reason for return, preferred resolution (exchange, refund, store credit), and return method.</li></ul><h3>Banking and Financial Services</h3><ul><li>Personalized banking experiences: Guide customers who express interest in a product, such as a loan or credit card, to the appropriate department or representative based on their selected needs.</li><li>Account services and updates: Automate routine tasks by prompting customers to choose from a list of common requests, such as updating contact information, ordering a new card, or setting up direct deposit.</li></ul><h3>Travel and Hospitality</h3><ul><li>Check-in confirmations: Encourage customers to confirm reservations, select check-in times, or request special services such as airport transfers or early check-ins.</li><li>Service selection: Enable guests to select preferred room upgrades, add-on experiences such as spa packages or breakfast, or provide quick feedback during their stay with just one tap.</li></ul><h3>Telecom and Utilities</h3><ul><li>New customer onboarding: Empower new customers to set up their services, such as activating a SIM, setting up voicemail, or linking their account, with a checklist of tasks.</li><li>Bill payment and reminders: Reduce late payments by giving customers quick access to billing options, such as paying now, setting a reminder, or viewing detailed charges.</li></ul><h3>Delivery and Logistics</h3><ul><li>Delivery time and location preferences: Reduce failed delivery attempts and improve operational efficiency by enabling customers to confirm or reschedule delivery windows, choose alternate drop-off locations, or opt for contactless delivery.</li><li>Package tracking options: Make it easy for customers to choose how they’d like to receive tracking updates, whether via message notifications, email, or through a link to a live tracking page, so they can stay informed without needing to ask.</li></ul><h2>Viber List Messages best practices</h2>To make the most impact, your list messages should do more than just deliver information; they should guide, attract, and connect with your audience. That's why it’s important to get the details right. Below, we’ve put together a set of best practices:<ul><li>Keep lists short and focused</li><li>Incorporate emojis and visual elements</li><li>Ensure lists are scannable and easy to comprehend</li><li>Provide clear instructions and guidance</li><li>Consider the context and audience</li><li>Test and refine your lists</li></ul><h2>How to get started with Viber List Messages</h2>Getting started with Viber List Messages is quick and simple:<ul><li>Talk to your Rakuten Viber account manager: They'll help you identify the right use cases and integrate List Messages into your communication flow.</li><li>Set up through our trusted <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/messaging-partners/">messaging partners</a>: Our partners can support everything from template creation to delivery tracking and automation.</li></ul>Aren’t using Viber Business Messages yet? <a target="_blank" rel="noopener noreferrer" href="https://share.hsforms.com/7451889/844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to us to get started</a>. &nbsp;

Fuel action with real-time insights using Viber's new, interactive business message format. Learn more!

Viber List Messages: Key benefits and examples

Fuel action with real-time insights using Viber's new, interactive business message format

Viber List Messages: Get actionable feedback with just one tap

Viber Advertising makes it easy to promote your products or services to a large user base through various ad formats and targeting. Learn more!

Viber Advertising: Definition, Benefits, and Examples

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Viber Advertising: Everything you need to know

May 20th was the start of the future of Viber in Athens, Greece, where our team met with trusted partners and clients to unravel the ecosystem we’ll soon be able to experience within the super app.<h2 style="line-height:1.38;margin-bottom:6pt;margin-top:18pt;" dir="ltr">Rakuten Viber’s vision for the future</h2>Our Chief Revenue Officer,&nbsp;Cristina Constandache, and Chief Product Officer,&nbsp;Nadav Melnick, took the stage to showcase what Viber can look like in the future. More than just a messaging app – Viber has built&nbsp;a robust ecosystem for brand and consumer interactions.<figure class="image"><img style="aspect-ratio:4000/2668;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/wqewerwt_b3fdc454c0.jpg" alt="wqewerwt.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_wqewerwt_b3fdc454c0.jpg 234w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_wqewerwt_b3fdc454c0.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_wqewerwt_b3fdc454c0.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_wqewerwt_b3fdc454c0.jpg 1000w," sizes="100vw" width="4000" height="2668"><figcaption>Rakuten Viber's Chief Revenue Officer and Chief Product Officer take the stage in Athens</figcaption></figure> The debut of Viber Dating in Greece set the stage for our leaders to unveil the app’s developing capabilities - from immersive advertising experiences to&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-are-viber-business-messages/">rich business messaging solutions.</a> They showcased what this streamlined customer journey will look like on Viber and how easy it can be for brands to set it up.Among the new solutions mentioned were our&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-unveils-carousel-and-list-business-messages/">recently launched Viber List and Carousel Messages</a>:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Carousel Messages let businesses across multiple industries showcase up to five scrollable cards in one message, enriched with CTA buttons. With these messages, brands can share bundle promotions, product recommendations, limited-time offers, new arrivals, and more, while users can easily choose and purchase what interests them most.</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">List Messages present users with up to five predefined options they can tap to respond - ideal for quick actions like booking confirmations, delivery scheduling, and feedback collection.</li></ul>Guests had the chance to experience these new features first-hand through our live demo. They were encouraged to make a purchase through our carousel message and pick up their items at our on-site pop-up store. After they picked up their purchase, they received a list message asking them to rate their experience.<figure class="image"><img style="aspect-ratio:4000/2667;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Copy_of_0330_58b6676693.jpg" alt="Copy of 0330.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Copy_of_0330_58b6676693.jpg 234w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Copy_of_0330_58b6676693.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Copy_of_0330_58b6676693.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Copy_of_0330_58b6676693.jpg 1000w," sizes="100vw" width="4000" height="2667"><figcaption>Summer Vibes Pop-up Store live demo and gift station</figcaption></figure>Viber's evolution into a super app reflects a strategic response to the growing consumer demand for integrated digital experiences. As the platform continues to roll out these new features, it is poised to become a key player in the super app ecosystem, offering users and businesses a unified solution for communication, commerce, and customer engagement.<h2 style="line-height:1.38;margin-bottom:6pt;margin-top:18pt;" dir="ltr">The power of local and global partnerships</h2>But this event wasn’t just about unveiling Viber’s future—it was about deepening relationships. Being in Athens, Greece, gave us a unique opportunity to connect closely with our valued partners in the region. We believe that true progress comes from collaboration, and this gathering was a powerful reminder of that.At Viber, we are always evolving—listening, learning, and adapting alongside the needs of our users and business partners. Engaging face-to-face with our partners in Greece helped reinforce a shared vision: to create seamless, impactful experiences for users through innovation and mutual support.<figure class="image"><img style="aspect-ratio:4000/2665;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/12_1_053cdd5540.jpg" alt="12 (1).jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_12_1_053cdd5540.jpg 234w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_12_1_053cdd5540.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_12_1_053cdd5540.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_12_1_053cdd5540.jpg 1000w," sizes="100vw" width="4000" height="2665"><figcaption>Connecting with local partners aboard a floating venue on the Mediterranean</figcaption></figure>The energy and insight from our time in Athens have inspired us, and we’re excited about what lies ahead.&nbsp;Together, we’re building more than just a super app—we're building a stronger, more connected digital future.Relive highlights from the event below:<figure class="media"><oembed url="https://www.youtube.com/watch?v=WM1wV9Q_F4c"></oembed></figure><h3>If you’re ready to explore new Viber for Business solutions to reach your business goals,&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/viber-for-business-form">talk to our team</a>.</h3>

Learn about Viber's vision for the future which we kicked off in Athens, Greece.

Event recap: Viber Summer Connect in Athens

Learn about Viber's vision for the future which we kicked off at our brand event in Athens, Greece.

<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">Rakuten Viber</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> is expanding its rich business messaging capabilities with two new interactive solutions: Carousel and List Messages. These additions help brands streamline communication and automate customer experiences within the Viber app.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Carousel Messages<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> let businesses across multiple industries showcase up to five scrollable cards in one message. Each card can include an image, text, emojis and up to two call-to-action buttons linking directly to a website or online store. With these messages, brands can share bundle promotions, product recommendations, limited-time offers, new arrivals and more, while users can easily choose what interests them most.&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Key benefits:<ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Enhancing UX with an easy-to-view, scrollable format</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Improving CTR with appealing rich media&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Boosting sales with direct links that encourage quick purchases</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg" alt="Examples of Viber Carousel Messages.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 245w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 500w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 750w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_Carousel_Messages_bf8d98b860.jpg 1000w" sizes="100vw" width="1000"><figcaption>Examples of Viber Carousel Messages</figcaption></figure><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">List Messages&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">present users with up to five predefined options they can tap to respond - ideal for quick actions like booking confirmations, delivery scheduling and feedback collection. Once a user selects an option, their choice is sent as a message, allowing businesses to reply automatically.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Key benefits:<ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Driving conversations with quick, guided replies</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Increasing engagement with clear, actionable choices</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Saving time by automating repetitive tasks with tap-based responses</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg" alt="Examples of Viber List messages.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 245w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 500w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 750w, https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_Viber_List_messages_e8b44cf0a7.jpg 1000w" sizes="100vw" width="1000"><figcaption>Examples of Viber List Messages</figcaption></figure><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The two new solutions extend the existing suite of <a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/business-messages/"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">Viber Rich Business Messages</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">, which help brands build personalized, one-to-one communication with their existing customers.<span style="font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">"It is our mission to be a super app for both users and businesses,"&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">says&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Cristina Constandache, Chief Revenue Officer at Rakuten Viber<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.&nbsp;<span style="font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">"To meet the needs of both, we are constantly evolving. Carousel and List Messages are designed to match growing customer expectations for faster, more interactive, and automated digital experiences—and to help businesses drive sales."<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Existing Viber business clients can reach out to their messaging partners to try the new solutions. New businesses can get started by filling out&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://share.hsforms.com/7451889/844b64f4-4c98-4d6b-818f-165a36de8b2f"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">this form.</a>

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Imagine a scenario where a consumer, eager to purchase their desired item, finds it out of stock. Traditionally, this might spell a lost sale for a business. But with back-in-stock alerts, this minor setback transforms into a sales recovery technique.<a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/business-messages/">Viber Business Messages</a> make it easy for brands to send personalized, timely back-in-stock alerts that increase click-through rates and sales - all while <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/faster-customer-service-and-lower-costs-how-viber-business-messages-make-it-happen/">enhancing the customer experience</a>. Read on to learn more about the benefits of sending back-in-stock alerts on Rakuten Viber, how they work as an efficient sales strategy, and how integrating them into your CRM and CDP platforms can help you deliver timely messages to customers.<h2>What are back-in-stock alerts?</h2>Back-in-stock alerts are notifications, often sent as a text, email, or push notification, that inform customers their desired item has been restocked and is ready to be purchased. More brands are turning to these alerts to boost sales and conversions, especially during slow periods after peak shopping seasons, to re-engage dormant customers. And they work:<ul><li>Push notifications outperform traditional email marketing, with a <a target="_blank" rel="noopener noreferrer" href="https://truelist.co/blog/push-notification-statistics/">50% higher open rate</a>.</li><li>Back-in-stock push notifications have the potential to recoup <a target="_blank" rel="noopener noreferrer" href="https://www.sellerscommerce.com/blog/shopping-cart-abandonment-statistics/">more than 50%</a> of missed sales opportunities.</li></ul><figure class="image"><img style="aspect-ratio:1920/1080;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/back_in_stock_alerts_blog_in_blog_graphic_01_978c8272fe.png" alt="back-in-stock alerts blog_in-blog graphic-01.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_back_in_stock_alerts_blog_in_blog_graphic_01_978c8272fe.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_back_in_stock_alerts_blog_in_blog_graphic_01_978c8272fe.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_back_in_stock_alerts_blog_in_blog_graphic_01_978c8272fe.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_back_in_stock_alerts_blog_in_blog_graphic_01_978c8272fe.png 1000w," sizes="100vw" width="1920" height="1080"><figcaption>Example of a back-in-stock alert via Viber Business Message</figcaption></figure><h2>How back-in-stock alerts maximize engagement and revenue</h2>Customers who receive back-in-stock alerts are reminded that what they've been eyeing is ready for purchase, resulting in a significant boost in engagement and revenue:<ul><li>Increased click-through rates (CTR): Back-in-stock alerts help <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-messaging-apps-should-be-1-choice-for-marketers/">boost customer engagement</a>, prompting customers to take immediate action by clicking on the notification to revisit the product they were previously interested in. This leads to increased CTR, which is a strong indicator that the alerts are relevant and timely.</li><li>Improved customer loyalty: The <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/the-rise-of-personalization-in-mobile-marketing/">personalization aspect</a> of back-in-stock alerts directly contributes to improved customer loyalty. These notifications show customers that a business is attentive to their needs and preferences, thereby nurturing a positive emotional connection to the brand. This personalized consumer experience can lead to repeat purchases and a higher lifetime value per customer, as shoppers often prefer to stick with brands that recognize and cater to their specific interests.</li><li>Soaring sales: The effectiveness of back-in-stock alerts in driving sales is notable as they encourage prompt responses from customers, who are less likely to seek out alternative brands when they quickly find what they want back in stock. They also promote more efficient inventory management, as items are quickly moved from restocked to sold, streamlining the overall sales process. Back-in-stock alerts effectively tap into existing customer interests, influencing higher sales for businesses.</li></ul><h2>The benefits of sending back-in-stock alerts via Rakuten Viber</h2>Rakuten Viber enables brands to reach a global audience across diverse regions and demographics to deliver notifications that feel tailored and genuine. Brands looking to capitalize on the ever-competitive eCommerce landscape can benefit from sending personalized back-in-stock alerts via <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-are-viber-business-messages/">Viber Business Messages</a>. Here’s how:<h3>Personalization</h3>Personalization in notifications is a game-changer, known to increase open rates by <a target="_blank" rel="noopener noreferrer" href="https://www.businessofapps.com/marketplace/push-notifications/research/push-notifications-statistics/">up to 400%</a>. Connecting Viber Business Messages to your <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/2023-marketing-toolbox-martech-and-adtech-cdp-ai-superapp/">customer data platform (CDP)</a> will help you use data such as demographics, behaviors, and previous purchases to send timely, personalized notifications that engage customers through rich features - influencing their purchase decisions.&nbsp;<h3>Targeting</h3>Another statistic shows that advanced targeting strategies can <a target="_blank" rel="noopener noreferrer" href="https://www.businessofapps.com/marketplace/push-notifications/research/push-notifications-statistics/">triple (3x) the chance</a> of notifications being acted upon. Integrating Viber Business Messages into your customer relationship management (CRM) system enables you to send alerts to specific audience segments, increasing click-through rates and conversions. You can segment audiences based on age, gender, purchase history, and more - and tailor your back-in-stock alerts based on the items that speak most to each segment.<h3>AR-powered experiences</h3>Rakuten Viber enables brands to transform their mobile offers into interactive experiences for customers. <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-and-kiko-milano-bridge-the-gap-between-online-and-offline-beauty-experiences-with-innovative-virtual-try-on/">Viber Lenses</a> are a good way to boost your back-in-stock alerts and influence sales by enabling customers to try on your products before buying them. This can turn hesitant shoppers into confident buyers waiting for your next offer.&nbsp;<figure class="image"><img style="aspect-ratio:1920/1080;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/3_ver3_c4971776ef.png" alt="Example of how to use Viber Lenses as a part of a back-in-stock alert" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_3_ver3_c4971776ef.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_3_ver3_c4971776ef.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_3_ver3_c4971776ef.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_3_ver3_c4971776ef.png 1000w," sizes="100vw" width="1920" height="1080"><figcaption>Example of using Viber Lenses to enhance back-in-stock alerts</figcaption></figure><h3>Rich media</h3><a target="_blank" rel="noopener noreferrer" href="https://www.businessofapps.com/marketplace/push-notifications/research/push-notifications-statistics/">Several factors</a> can amplify the effectiveness of personalized back-in-stock alerts even further. Emojis can make alerts more appealing, resulting in a 20% improvement in open rates. Timing is crucial, and sending notifications at industry-specific times can yield a 40% increase in opens. <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/the-impact-of-visual-content-how-messaging-apps-are-changing-the-way-we-connect/">Rich formats</a>, including images or videos, can enhance engagement, leading to a 25% boost in open rates. Viber Business Messages enable brands to share images, videos, emojis, different types of files, and more to better display products, engage customers, and simplify purchase decisions.With Viber Business Messages, brands not only communicate—they engage and convert with precision. Combining the power of these tools and features on one of the world’s most popular <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">super apps</a> enables you to:<ul><li>leverage advanced automated trigger notifications</li><li>send vivid alerts that engage shoppers at the perfect moment</li><li>provide a user-friendly shopping experience that is straightforward and stress-free</li></ul><h2>Step-by-step guide to sending back-in-stock alerts on Rakuten Viber</h2>To help you successfully implement Viber Business Messages as a part of your customer engagement strategy, we’ve put together a step-by-step guide that encourages higher click-through rates, conversions, and customer satisfaction:<ol><li>Identify popular items: Begin with a keen eye on your inventory trends. Analyze which items sell out quickly and generate a list of high-demand products. This is not just about stock levels—it's about knowing your customers' favorites and anticipating their needs.</li><li>CRM &amp; CDP integration: Connect your Customer Relationship Management (CRM) and Customer Data Platform (CDP) systems with Rakuten Viber. This will allow you to seamlessly track consumer interactions and facilitate personalized communications. By knowing which items a customer marks as their favorite, adds to a wishlist, or requests a notification, you can accurately target the right audience when an item is back in stock.</li><li>Set up triggered notifications: Leverage Viber Business Messages to create automated, triggered notifications. This system should be adept at recognizing when a customer's 'favorite' item is available, producing an immediate and personalized alert in response.</li><li>Personalize alerts: Dig into the data to craft notifications that resonate personally. Understanding consumer preferences is key to tailoring messages and transforming alerts into more than notifications. This level of customization elevates your service, respects the customer's distinctive taste, and values their time.</li><li>Enrich your messages: Add rich media to your alerts to showcase your products. These features will help you give customers an enticing experience rather than “just another notification” - increasing interest, engagement, and sales.</li><li>Two-click ordering process: Streamline the purchase process by ensuring that customer data, such as addresses and payment details, are securely stored. This convenience is key, allowing for smooth and hassle-free order completion—a priority for time-pressed consumers.</li><li>Analyze and adjust: Continuously measure the performance of your back-in-stock alerts by monitoring the click-through rate. Use these insights to refine your strategy, ensuring your notifications remain engaging and effective.</li></ol><h2>Transform your customer engagement strategy with Viber Business Messages</h2>Back-in-stock alerts are a great way to re-engage customers and encourage purchases. By connecting Viber Business Messages to your CDP and CRM systems, you can send personalized notifications to specific audience segments - increasing click-through rates and their likelihood to buy.You can also leverage rich media features, including images and videos, and call-to-action buttons to provide engaging, two-click purchasing options. Sending these alerts on a channel customers use daily with their family and friends builds trust and loyalty with your brand.<h3>Ready to set up back-in-stock alerts on Rakuten Viber?&nbsp;</h3><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/messaging-solutions/#form_844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to our team to get started.</a> &nbsp;

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As we embrace Valentine's Day, a time brimming with romance, affection, and connection, it’s a great time to explore creative methods to spread love. And what’s better than using Rakuten Viber, the&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">super app</a> that connects billions of hearts globally? With its wide range of features, Rakuten Viber can not only make Valentine's Day special but also cater to changing consumer behavior.In this blog, we’ll walk you through creative ways to use Rakuten Viber for your Valentine’s Day campaigns and offers. Whether it’s sending heartfelt messages, promoting specific products, or just connecting more with your customers, the possibilities are endless. Read on to learn how to make this Valentine’s Day a memorable one for your brand.<h2>Boost engagement with a variety of ad formats and message types</h2>When it comes to&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/7-ways-to-level-up-your-holiday-marketing-with-rakuten-viber/">holiday campaigns</a>, diversity is best. Reaching customers in different ways will ensure you cut through the noise and that they resonate with at least one of your messages. If you want to set up a Viber Valentine’s Day campaign that grabs attention and keeps your audience engaged, you should consider using a combination of various ad formats and message types.Here are a few to consider:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1"><a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/marketing-solutions/">Viber Ads</a> keep your brand top of mind during busy holiday seasons. Keep your brand visible among consumers while they chat, talk on the phone, or explore content within or outside the app.</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Branded&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/get-creative-with-viber-lenses-how-to-leverage-them-for-unique-marketing-strategies/">Rakuten Viber Lenses</a> can amplify your promotional campaigns by placing your brand, offers, and discounts in high-visibility positions. These lenses provide an immersive, interactive experience for your audience and drive virality among&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/adapting-to-the-rise-of-generation-z-strategies-for-engaging-the-growing-wave-of-consumers/">Gen Z</a> consumers.&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-and-kiko-milano-bridge-the-gap-between-online-and-offline-beauty-experiences-with-innovative-virtual-try-on/">See how KIKO Milano used this solution to simplify the shopping experience for their customers</a>.</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Branded Viber Gems can further boost your brand visibility by appearing on your audiences’ screens in response to holiday-related keywords, such as “love” or “Happy Valentine’s Day!”, immersing them in festive vibes for greater engagement.</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1"><a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/faster-customer-service-and-lower-costs-how-viber-business-messages-make-it-happen/">Rakuten Viber Business Messages</a> makes it easy to connect with your customers through two-way messaging. With a high delivery rate, you can share offers and discounts directly, while engaging with customers in real-time.</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">To maximize reach and conversions, amplify your offers and discounts with&nbsp;rich media including images, GIFs, videos, CTA buttons, and more.</li><li>A&nbsp;chatbot can be useful to provide your customers with unique redemption codes for your offers and discounts. It leads to higher conversions and a richer customer experience.&nbsp;</li></ul><h2>7 Creative ways to celebrate Valentine’s Day on Viber</h2>Here are a few ideas and examples of how you can use various features to set up an engaging Valentine’s Day experience on Rakuten Viber:<ol><li>Branded Gems: Set up keyword-triggered animations that appear on your customers’ screens when they chat with family and friends. This unique approach will help you boost visibility and increase reach as users see your brand pop up when they wish each other a “Happy Valentine’s Day” or say “I love you.”</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/dare-to-engage-captivate-your-audience-with-messaging-apps-and-interactive-content/">Branded Stickers</a>: Transform customers into brand ambassadors by creating branded Valentine's Day stickers they can use in their chats. This provides organic exposure and makes your brand a part of the conversation. You can also link the stickers to a Viber Chatbot, guiding users to subscribe when they download your sticker pack.</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-to-effectively-engage-your-audience-on-viber-without-overwhelming-them/">Personalized Messaging</a>: Send personalized messages to loyal customers to show appreciation: "Thank you for being with us. Here's a little token of our love for you on Valentine's Day! Use this code to receive 15% off your entire purchase: VDAY15 🌹"</li><li>Special Announcements: Share special Valentine's Day news or events using an image that captures the moment, like unveiling a new product accompanied by a message: "Just launched: Our newest product to make your Valentine's Day unforgettable! ❣️"</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-viber-chatbots-can-help-improve-customer-service-for-large-companies/">Chatbots</a>: Make your Rakuten Viber chatbot love-ready. Program it to use Valentine's-themed stickers or emojis when interacting. Something like, "Happy Valentine's Day! How can I assist you today? 😍" could be a good start.</li><li>Seasonal Tips and Advice: Offer daily tips or advice leading up to Valentine's Day with appropriate emojis or images to brighten up the suggestions: "Day 5 Love Tip: Plan a surprise date night at home. Set the mood with candles, music, and a cozy atmosphere. 💑🕯️🎶"</li><li>Polls and Quizzes: Create polls and quizzes for segmented audiences to give them a more engaging experience. For example, if you want to target your Gen Z customers, you can ask them “What do you want for Valentine’s Day this year? 🍫Chocolate 💍Jewlery ✈️Adventure ♥️Quality time”&nbsp;</li></ol><h2>Piecing it all together: 360° Campaigns for Valentine’s Day</h2>Although many of these solutions might do the trick on their own, there is always more power in piecing it all together. Setting up a 360° campaign can take your Valentine’s Day marketing from good to great - giving your audience an end-to-end experience in one place.For example, if your goal is to attract a new audience, you can launch <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/marketing-solutions/">Viber Ads</a>, branded Gems or stickers, and AR-powered Lenses - all directing customers to your Viber chatbot. Your chatbot can then share your latest offers, links to your ordering site, and product recommendations. It can also assist your customers after they purchase if they aren’t sure about delivery times or refund policies.<figure class="media"><oembed url="https://www.youtube.com/watch?v=Ji-9e_6DQRM"></oembed></figure>Example of a 360° campaign for Valentine’s Day<h2>Unlock the power of Viber for Valentine’s Day</h2>Rakuten Viber offers a variety of features—from engaging <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/more-than-ads-discover-creative-tools-on-viber/">branded Lenses</a> and stickers, unique Gems, and eye-catching ads to personalized <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/viber-solutions-for-brands-business-messages-chatbots-ads-lenses-stickers-and-business-inbox-feature/">Business Messages and chatbots</a>—that can be leveraged to enhance the Valentine's Day experience for your customers. Especially relevant in an era where personal connections are cherished, businesses can set up 360° campaigns that help them connect with customers in a meaningful and heartfelt manner.The possibilities are endless. And it’s up to you to decide what your campaign goals are. Whether you want to build awareness, increase engagement, or simply connect with your customers - there’s a Viber for Business solution that can help. So, embrace the spirit of love and use Rakuten Viber to spread affection, foster connections, and create lasting memories for customers around the globe. Ready to set up your campaign?&nbsp; <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/viber-for-business-form">Talk to us!</a> &nbsp;

Want to drive engagement and boost sales with your Valentine’s Day campaign? Viber for Business solutions can help. Learn how!


7 Creative Ways to Use Rakuten Viber for Valentine’s Day

Discover how Rakuten Viber can help you set up the perfect Valentine's Day campaigns

Spread love and romance: Creative ways to use Rakuten Viber for Valentine's Day

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(Originally published on <a href="https://www.thedrum.com/profile/viber/news/your-2021-marketing-toolbox-6-trends-to-inform-your-new-year-marketing-strategy" target="_blank" rel="noopener noreferrer nofollow">The Drum</a>, December 2020)&nbsp;I don’t think anyone would argue that 2020 was a turbulent year for commerce, and that’s putting it mildly. But among all the gloom we did see some glimmers of sunshine that point to brighter days to come.&nbsp;Certain retail trends were already in place during 2020, but because of the pandemic they were accelerated to a much higher degree than anyone would have expected – progress that would normally take five or six years was achieved in just five to six months. Irrespective of how we move forward from Covid, it’s clear that these trends are here to stay, and should inform the 2021 marketing strategy of any commerce company.So what are these trends? Let’s take a look.<h2>1. Hyper-personalisation</h2>With the pandemic causing store closures around the globe, and reduced footfall at other times, brands didn’t deal with their customers on a face-to-face basis in 2020 nearly as much as they used to. But that doesn’t mean that need has gone away – lots of customers prefer the personal touch that only a one-to-one interaction can offer. Brands might not be able to see their customers in the flesh as much as before, but they can still offer a hyper-personalised experience through channels like messaging apps. This is why we’re seeing chatbots that are becoming more and more sophisticated, more customisable and capable of more personalised interactions. And if the bot can’t serve the customer’s need adequately, it can connect them with a real-life agent, bringing them as close as possible to replicating an in-store experience.In many ways, dealing with a brand this way is actually better than doing so in person. Each time the customer interacts with the brand, the bot or agent has access to the customer’s history, so they won’t have to explain their issue again every time they reach a new level of interaction with the company. It removes a lot of the frustration customers currently experience each time they are passed from one customer service agent to another. And it also helps build a more personal relationship between brand and customer.This kind of service doesn’t just make the customer’s day – it’s good business. Having an effective sales channel is obviously very important, but instilling brand loyalty by keeping customer satisfaction levels high is at least as vital, if not more so. It’s what differentiates a good customer experience from a bad one, and will hopefully help 2021 bring more economic stability. You might not be able to see your customers in the flesh, but that doesn’t mean you can’t get under their skin and find out what makes them tick.<h2>2. More chatbots and AI</h2>Chatbots had a bit of a faltering start, but they are quickly becoming more advanced and ever more capable. And brands are cottoning on. By 2024, the global chatbot market is<a href="https://outgrow.co/blog/vital-chatbot-statistics" target="_blank" rel="noopener noreferrer nofollow">&nbsp;predicted</a> to be worth $994 million. It makes perfect sense – not only can a chatbot quickly and effectively solve the vast majority of customer queries, it can also be personalised to take on your brand’s attitude and tone of voice. Hence a skateboard brand’s bot will sound very different to a bank’s. Or it should, anyway.Chatbots also allow brands to stay open 24/7 (which consumers increasingly expect), have lower operating costs, and can be used for transactional channels as well as customer care. Expect to hear a lot more about chatbots in the year to come.<h2>3. A focus on messaging</h2>There are many advantages to connecting with customers through a messaging app as opposed to a brand’s own app. It’s cheaper for the brand than investing in all the R&amp;D and the constant maintenance and updates required for a standalone app. These costs are considerable at the best of times, but during a worldwide economic downturn brands are really going to feel the pinch.But perhaps the biggest advantage is that you are meeting your customers on a platform where they are already active – you are going to them, rather than making them come to you. Because who wants to download yet another app? It’s more convenient for the customer, and because it’s a ready-made solution, it’s more cost- and time-effective for the brand. Everybody wins.A lot of brands were caught unawares by the pandemic, and those without substantial digital operations already in place really struggled to meet customer needs. Having a ready-to-use platform like messaging apps was essential in helping them connect with their customers. It definitely won’t be the only channel brands use to touch in with customers, but it will definitely be one of the key ones throughout 2021 and beyond. One<a href="https://www.reportlinker.com/p03646058/Global-Mobile-Messaging-Apps-Industry.html?utm_source=GNW" target="_blank" rel="noopener noreferrer nofollow">&nbsp;estimate</a> puts messaging apps’ current reach at 1.7 billion people, set to grow to 2.7 billion by 2027. Can you really afford to miss out?<h3>4. Transparency</h3>Consumers are tired of years of scandals and cover-ups – they want brands to be honest with them. According to<a href="https://sproutsocial.com/insights/data/social-media-transparency/" target="_blank" rel="noopener noreferrer nofollow">&nbsp;one study</a>, 86 per cent of US consumers believe transparency from businesses is more important than ever. But this isn’t cut and dried, especially recently: people’s priorities tend to change during an economic crisis; their thinking becomes more short-term and individualistic, rather than long-term and benevolent. They’re concerned with surviving the here and now, rather than what the world will look like in 50 years’ time. But with vaccines starting to roll out and an end in sight to the pandemic’s economic turmoil, people’s priorities will change again. Hence the huge importance on brand transparency and having a social conscience.<h2>5. The shift to conversational commerce</h2>What if buying goods and services was as easy as chatting with a friend? With today’s technology, it can be.Chatbots and messaging apps are known as a great way of providing customer support, but what’s less well known is their enormous potential for enabling commerce. There are now payment features within chatbots, so customers can finalise the transaction and go through the entire sales flow within a bot – you never have to leave the messaging app. But it’s never at the expense of customer service; indeed, by integrating the CRM tools into the bot, you as a retailer can offer customer care and after-sales care through the same channel as your retail solution. That way, you’re touching base with the customer at all points in the marketing funnel, from prospection all the way through to transaction and post-sale engagement. You’re giving them one dedicated space where they can not only buy your product, but also solve all their queries, just as they could with an in-store sales assistant.For example, Viber’s Business Messages proposition offers File Sharing, which lets businesses and customers exchange files through the messaging app. That means the business can send invoices, warranty documents, booking confirmations, membership details, price lists and more. Everything is on the customer’s phone in a single conversation thread – there are no confirmations to print out or lengthy email chains to search through.Checking into a hotel? Just find your reservation details from within the messaging app on your phone. Doing it all through one channel is so much easier than switching channels from bot to website, to email to phone, and so on. It’s about easing the customer journey, and in the process, instilling brand loyalty.As we come out of the pandemic and into a new normal, retailers will have to enhance their sales efforts, and it’s essential they enable this two-way messaging with their customers. Bricks and mortar retail will take a long time to recover – these vaccines aren’t a silver bullet to ending the pandemic – so it’s important to keep up this focus on digital. Using messaging apps provides a very real answer to this need.<h2>6. Moving towards a new normal</h2>This last trend encapsulates all of the above. Brands will continue to embrace the new, frictionless commerce which is native to enabling technologies like chatbots and messaging apps.&nbsp;Despite the fact that non-essential businesses (like a lot of commerce brands) have been affected worldwide by the pandemic, we have seen an increase in the use of messaging by brands of around 30-40 per cent in some cases. Couple that with an increase in active bots of about 20-25 per cent, and the picture is clear: a lot of businesses are choosing to diversify the channels they use to connect with consumers. We can’t claim just yet that messaging apps are the only channel they use, but 2020 clearly shows a predilection towards conversation and two-way messaging, rather than traditional push campaigns.Here’s to 2021, and brighter days for us all.

6 marketing trends for 2021

Certain retail trends were already in place during 2020. So what are they? Let’s take a look

The top 6 trends to consider when building your 2021 strategy

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