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<p>Have you heard of the <strong>short attention span pandemic</strong>? Today, the <a target="_blank" rel="noopener noreferrer" href="https://economictimes.indiatimes.com/magazines/panache/is-your-attention-span-shrinking-with-every-scroll-new-study-reveals-a-shocking-decline-here-is-how-to-take-back-control/articleshow/121248355.cms">average person can focus on a single screen for just 47 seconds</a>, compared to 2.5 minutes in the early 2000s. On-demand content and experiences have led customers to expect one-click options from shopping to banking and even dating.</p><p>This shift has led brands to look for more efficient ways to engage and convert customers. And <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">super apps</a> are becoming central to the entire customer journey. That's why we <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-unveils-carousel-and-list-business-messages/">recently launched</a> a new, creative business message type: <strong>Viber Carousel Messages</strong>.</p><p>Designed to enhance product discovery and streamline the purchasing process directly within the chat interface, Viber Carousel messages can be used across industries to drive action.</p><p>In this blog, we guide you through what this new message type is, how to use it to achieve optimal results, and the steps you can take to get started. Let’s dive in:</p><h2>What Are Viber Carousel Messages?</h2><p>Viber Carousel Messages are a new, creative business message type that allows brands to showcase up to 5 rich cards within a single message in the Viber app.</p><figure class="image"><img style="aspect-ratio:1842/898;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_specs_7af1f865b0.png" alt="viber-carousel-messages_specs.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_specs_7af1f865b0.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_specs_7af1f865b0.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_specs_7af1f865b0.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_specs_7af1f865b0.png 1000w," sizes="100vw" width="1842" height="898"><figcaption>Viber Carousel Message specifications</figcaption></figure><p>Each card can feature:</p><ul><li><strong>A product image</strong>: Showcase your offerings visually.</li><li><strong>Title and description</strong>: Provide concise and compelling information.</li><li><strong>Call-to-action (CTA) buttons</strong>: Direct customers to take specific actions, such as "View Details" or "Buy Now."</li></ul><p><a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Carousel_Messages_Onepager_cb52136d8d.pdf">Download one-pager</a></p><p>With Viber Carousel Messages, customers can browse multiple offers within a single message, tap on a CTA to view item details, and click through to complete a purchase directly on your website or app. The ability to power quick customer actions makes them ideal for product collections, seasonal campaigns, and promotions.</p><h2>Key benefits of using Viber Carousel Messages</h2><p>Viber Carousel Messages can help businesses:</p><ul><li><strong>Enhanced customer engagement</strong>: Interactive and visually appealing content captures customer attention and encourages interaction.</li><li><strong>Streamlined shopping experiences</strong>: Customers can explore multiple products and make purchases without leaving the app.</li><li><strong>Increased conversion rates</strong>: Direct CTAs guide customers toward desired actions, reducing friction in the purchasing process.</li><li><strong>Personalized interactions</strong>: Tailor carousel content to individual customer preferences and behaviors, fostering a more personalized experience.</li></ul><h2>Top use cases for Viber Carousel Messages</h2><p>Viber Carousel Messages are a versatile format that can serve a wide range of industries and customer engagement goals. Whether you're promoting products, services, or special offers, the swipeable, interactive card layout gives you more room to tell your story and more opportunities to drive action. Here are some of the most impactful ways businesses are already using them:</p><h3>Share new arrivals and back-in-stock alerts&nbsp;</h3><p>Viber Carousel Messages act as your digital shop window, perfect for featuring curated selections like bestsellers, seasonal picks, or new arrivals in a neat, scrollable format. They’re also ideal for letting customers know when a favourite product is back in stock or to showcase exciting new arrivals. Each card links directly to its page, making it easy for customers to browse and buy instantly, tapping into fresh interest as soon as it sparks.</p><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_new_arrivals_3864afdf75.jpg" alt="viber carousel messages_new arrivals.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_new_arrivals_3864afdf75.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_new_arrivals_3864afdf75.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_new_arrivals_3864afdf75.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_new_arrivals_3864afdf75.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of promoting new arrivals using Viber Carousel Messages</figcaption></figure><h3>Drive urgency with flash sales and limited-time offers</h3><p>Nothing sparks action like a great deal that’s about to disappear. Carousels are perfect for showcasing multiple discounted items or special offers in one go, with clear CTAs like “Only Today” or “Shop Now.” You can even add countdown visuals to amplify that sense of urgency and encourage customers to act fast.</p><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_limited_time_offers_256ba04d66.jpg" alt="viber carousel messages_limited time offers.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sharing limited-time offers using Viber Carousel Messages</figcaption></figure><h3>Help customers compare options and make decisions</h3><p>Buying decisions often come down to comparing choices side by side. Use carousels to lay out different plans, packages, products, or service tiers clearly. For example, you can highlight key features of each option with simple visuals and “Learn More” or “Subscribe Now” buttons, making it effortless for customers to choose what fits them best.</p><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_bundle_promotions_f075620e29.jpg" alt="viber carousel messages_bundle promotions.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_bundle_promotions_f075620e29.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_bundle_promotions_f075620e29.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_bundle_promotions_f075620e29.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_bundle_promotions_f075620e29.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sharing bundle promotions using Viber Carousel Messages</figcaption></figure><h3>Personalize promotions and reward loyalty</h3><p>Your loyal customers want to feel special. Carousels can be used to deliver personalised offers, exclusive discounts, or loyalty rewards tailored to different segments of your audience. For example, show them what they can redeem with their points, or surprise them with member-only perks – building stronger relationships and driving repeat purchases.</p><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_recommendations_d683fa323f.jpg" alt="viber carousel messages_recommendations.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_recommendations_d683fa323f.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_recommendations_d683fa323f.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_recommendations_d683fa323f.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_recommendations_d683fa323f.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sending personalized recommendations via Viber Carousel Messages</figcaption></figure><h3>Promote add-on services and upgrades</h3><p>People love extras that make life easier. Use carousels to feature add-on services like roaming packs, device insurance, premium delivery, or entertainment bundles. This not only increases average order value but also helps customers discover offerings they might not have known you had.</p><figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg" alt="viber carousel mesages_cross-sell upsell.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of using Viber Carousel Messages fora. cross-sell or upsell campaign</figcaption></figure><h2>Best practices for using Viber Carousel Messages</h2><p>Effective carousels go beyond aesthetic appeal; they align with your brand identity, capture user attention instantly, and deliver tailored offers that drive action. Below are key best practices to ensure your Viber Carousel Messages are optimized to achieve your campaign goals:</p><ul><li>Maintain visual consistency (colors, style, branding) across all cards</li><li>Incorporate emojis and visual elements</li><li>Use high-quality photos</li><li>Personalize offers per customer segment</li><li>Keep CTA text clear and action-oriented</li><li>Test and refine your carousels</li></ul><h2>Get started with Viber Carousel Messages</h2><p>Ready to set up promotions that convert? Here's how to get started with Viber Carousel Messages:</p><ol><li><strong>Talk to your Rakuten Viber account manager</strong> to learn how these messages can align with your business goals.</li><li>Or, <strong>set it up through one of our trusted messaging partners </strong>— they'll help you build, manage, and optimize your campaigns.<br>&nbsp;</li></ol>

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<p>In the era of instant communication, customers expect speed, simplicity, and convenience — especially when interacting with brands. And notifications with interactive buttons, quick replies, or polls drive <a target="_blank" rel="noopener noreferrer" href="https://moldstud.com/articles/p-maximizing-app-engagement-through-interactive-push-notifications?utm_source=chatgpt.com">up to 30% higher interaction rates</a> compared to standard alerts.</p><p>That’s why <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-unveils-carousel-and-list-business-messages/">we recently introduced</a> a new, interactive business message format: <strong>Viber List Messages</strong>.</p><p>Designed to streamline customer interactions, Viber List Messages enable brands to gather clear, actionable responses with just one tap.</p><p>Read on to learn more about this new feature and the different ways you can use it to reach your business communication goals.</p><h2>What are Viber List Messages?</h2><p>Viber List Messages are an interactive business message format designed to add efficiency, speed, and high engagement to your customer communication.</p><p>This new message type streamlines decision-making processes, enabling you to present up to five predefined response options in a single message. Instead of typing a reply, your customers can simply tap an option, and that selection is sent back to your brand as their response.</p><p><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_list_messages_specs_5acbd3e9cd.png" alt="viber-list-messages_specs.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_list_messages_specs_5acbd3e9cd.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_list_messages_specs_5acbd3e9cd.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_list_messages_specs_5acbd3e9cd.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_list_messages_specs_5acbd3e9cd.png 1000w," sizes="100vw" width="1842" height="898"></p><p>Here’s a quick overview of the key functionalities:</p><ul><li>Customers can only select one response.</li><li>Responses are sent instantly to the business, enabling fast follow-up or action.</li><li>No need for open-ended typing or confusion — the brand guides the conversation.</li></ul><p><a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_List_Messages_One_pager_ec4e8acac8.pdf"><strong>Download the one-pager</strong></a></p><p>Whether it’s confirming a booking, choosing a delivery time, or sharing a preference, Viber List Messages make communication faster, clearer, and easier for both parties.</p><p>Consumers want conversations with brands to feel as natural and friction-free as messaging a friend. While businesses are embracing conversational commerce and chat-based services to help capture input, direct next steps, and keep the conversation moving.</p><h2>Key benefits of using Viber List Messages</h2><p>By replacing open-ended questions with structured, tap-to-choose options, brands can speed up conversations and gather consistent, actionable data. Here’s how Viber List Messages can create smarter, faster customer experiences:</p><ul><li><strong>Improve response rates:</strong> Predefined options make it easier for users to reply, and more likely that they will.</li><li><strong>Reduce friction:</strong> No typing required. Customers just tap a response.</li><li><strong>Guide the conversation:</strong> Brands can steer users toward specific choices or next steps.</li><li><strong>Speed up service:</strong> Faster replies lead to quicker resolution and higher customer satisfaction.</li><li><strong>Consistent data:</strong> With structured responses, businesses receive clean, uniform input that’s easy to process, resulting in higher efficiency with fewer human errors.</li></ul><h2>Top use cases for Viber List Messages</h2><p>Viber List Messages are designed to simplify decision-making and remove barriers in the customer journey, all while collecting structured responses that are easy to act on.&nbsp;</p><p>Here are three key ways you can reduce friction and increase engagement with this new format:</p><h3>Bookings, orders, and appointments</h3><p>From confirming a hotel stay to scheduling a bank visit, customers can quickly confirm, reschedule, or upgrade their bookings, increasing efficiency and satisfaction.</p><p>Examples:</p><ul><li>Confirm or change delivery or appointment times</li><li>Select room upgrades, service tiers, or add-ons</li><li>Choose store locations, pickup windows, or check-in preferences</li></ul><h3>Post-purchase engagement</h3><p>Viber List Messages keep customers engaged, even after they’ve completed their purchase, with quick-access options to rewards, reviews, or repeat purchases.</p><p>Examples:</p><ul><li>Redeem loyalty points or select rewards</li><li>Leave a review or satisfaction rating</li><li>Reorder frequently purchased items</li></ul><h3>Customer service and support</h3><p>Whether it's choosing the right support topic, resolving common issues, or following up on a previous issue, customers can get what they need faster and without long wait times by choosing from a pre-defined list of next steps.</p><p>Examples:</p><ul><li>Select issue type before speaking with an agent</li><li>Choose preferred return or refund options</li><li>Share feedback with structured post-service surveys</li></ul><h2>Viber List Messages use cases by industry</h2><p>If you want to go beyond the basics, there are several ways to tailor these messages to your industry or business goal. Here are a few examples:</p><h3>Retail and eCommerce</h3><ul><li><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/back-in-stock-alerts-viber-business-messages/"><strong>Back-in-stock</strong></a><strong> notifications: </strong>When a previously sold-out item becomes available, customers can quickly select their preferred size or color to complete their purchase with fewer steps.</li><li><strong>Returns and exchanges:</strong> Simplify the return process by letting customers select the reason for return, preferred resolution (exchange, refund, store credit), and return method.</li></ul><h3>Banking and Financial Services</h3><ul><li><strong>Personalized banking experiences: </strong>Guide customers who express interest in a product, such as a loan or credit card, to the appropriate department or representative based on their selected needs.</li><li><strong>Account services and updates:</strong> Automate routine tasks by prompting customers to choose from a list of common requests, such as updating contact information, ordering a new card, or setting up direct deposit.</li></ul><h3>Travel and Hospitality</h3><ul><li><strong>Check-in confirmations:</strong> Encourage customers to confirm reservations, select check-in times, or request special services such as airport transfers or early check-ins.</li><li><strong>Service selection:</strong> Enable guests to select preferred room upgrades, add-on experiences such as spa packages or breakfast, or provide quick feedback during their stay with just one tap.</li></ul><h3>Telecom and Utilities</h3><ul><li><strong>New customer onboarding:</strong> Empower new customers to set up their services, such as activating a SIM, setting up voicemail, or linking their account, with a checklist of tasks.</li><li><strong>Bill payment and reminders:</strong> Reduce late payments by giving customers quick access to billing options, such as paying now, setting a reminder, or viewing detailed charges.</li></ul><h3>Delivery and Logistics</h3><ul><li><strong>Delivery time and location preferences: </strong>Reduce failed delivery attempts and improve operational efficiency by enabling customers to confirm or reschedule delivery windows, choose alternate drop-off locations, or opt for contactless delivery.</li><li><strong>Package tracking options: </strong>Make it easy for customers to choose how they’d like to receive tracking updates, whether via message notifications, email, or through a link to a live tracking page, so they can stay informed without needing to ask.</li></ul><h2>Viber List Messages best practices</h2><p>To make the most impact, your list messages should do more than just deliver information; they should guide, attract, and connect with your audience. That's why it’s important to get the details right. Below, we’ve put together a set of best practices:</p><ul><li>Keep lists short and focused</li><li>Incorporate emojis and visual elements</li><li>Ensure lists are scannable and easy to comprehend</li><li>Provide clear instructions and guidance</li><li>Consider the context and audience</li><li>Test and refine your lists</li></ul><h2>How to get started with Viber List Messages</h2><p>Getting started with Viber List Messages is quick and simple:</p><ul><li><strong>Talk to your</strong> <strong>Rakuten Viber account manager</strong>: They'll help you identify the right use cases and integrate List Messages into your communication flow.</li><li><strong>Set up through our trusted </strong><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/messaging-partners/"><strong>messaging partners</strong></a>: Our partners can support everything from template creation to delivery tracking and automation.</li></ul><p>Aren’t using Viber Business Messages yet? <a target="_blank" rel="noopener noreferrer" href="https://share.hsforms.com/7451889/844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to us to get started</a>.<br>&nbsp;</p>

Fuel action with real-time insights using Viber's new, interactive business message format. Learn more!

Viber List Messages: Key benefits and examples

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Optimised two-way communication between management and employees

Providing mobile services to banks and financial institutions in Nepal

Omnichannel communication platform for modern businesses to delight customers

Platform to automate marketing, ecommerce, service operations and support in messengers

Grow your audience, engage your customers, automate your messages - across multiple channels

Hybrid Chat, Conversational Marketing and Customer Automation

360 agency building Viber chatbot solutions

Integrated solutions provider from advertising sales, marketing, branding to production

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

User-friendly chatbot builder for popular messengers, without programming knowledge

Communication platform to keep in touch with your frontline employees

Designing and executing integrated digital, analytic and marketing solutions

Software development company specialising in web, mobile, chatbot and tech consulting

Software development company from UI/UX & Design to product development and IT consulting

Creating chatbots that people actually love!

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Connecting businesses with their customers on Viber, powering secure, private interactions 

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Optimizing communication channels, from businesses to customers

Customized bot development and analytics tools

AI & Chatbots + Omnichannel platform for customer service in messengers

CM.com is global leader in cloud software for conversational commerce

Omnichannel enterprise messaging solutions

One of the biggest companies on the business communication market in Russia and CIS

We offer digital transformation services and global vendor software solutions

Omnichannel communication platform for business messaging globally

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

Infosintez: Integrated platform for SMS, Viber, email, and chatbots, chat center

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