Rakuten Viber has recently celebrated its 13th birthday and today it is one of the leading global messaging apps with users in more than 190 countries around the world. It allows people to connect via voice and video calls, private and group text messaging, media sharing, and much more. But it's not just a tool for personal communication, it's also a dynamic platform to connect with customers and solve business goals, providing solutions such as Viber Ads and Viber Business Messages. Introduced years ago as the first business tools on the app, they now help more than 20,000 brands all over the world to reach wider audiences, enhance brand visibility, and boost sales. Let’s see how these solutions that once have shaken the traditional marketing landscape can benefit your brand today.
The importance of digital campaigns in today's competitive market cannot be overstated. As the world becomes increasingly connected, businesses must adapt their strategies to reach customers where they are most active – online. Digital ads have been proven to enhance brand awareness by a staggering 80%, making them a vital tool in any marketer's arsenal. They also have a considerable influence on online behavior, with the likelihood of consumers searching for brand-specific terms increasing by 155% after being exposed to display ads. This heightened interest can directly translate into sales, as customers are 70% more likely to purchase via a retargeting ad. With these impressive statistics, it's clear that digital advertising is not just a trend but a necessity for companies aiming to thrive in the digital age.
Viber Ads offer businesses an opportunity to increase brand awareness and bring more customers, thus driving both online and in-store sales. It allows companies to showcase their advertising where people spend the majority of their time – on a chat app – while placing it natively within the interface. These ads can target the audience based on their interests and demographics, making it easier to attract their attention. It helps brands to stay on top of minds of their potential customers, increasing the chances of turning them into buyers, whether they choose to purchase online or in the store. Moreover, brands can get analytics about the performance of their ads to further strengthen their campaigns and optimize their strategies for maximum impact.
For online sales, Viber Ads can drive traffic directly to an e-commerce website or a specific product page. Potential customers can be redirected to the store website by clicking on the link inside the ad, thereby facilitating an immediate purchase. This can be particularly effective during the sales season or in combination with special promotions and discounts that incentivize potential consumers to buy online. Soon, Viber Ads will also allow brands to lead customers to a specific product or selection of products within the app.
For in-store sales, Rakuten Viber Ads can be used to promote events, new product releases, or deals available only at physical locations. Geolocation features can target Rakuten Viber users in a specific area, making the ads highly relevant and timely. This can drive foot traffic to physical shops, enhancing the opportunity for in-store sales.
In a time where competition is rife and businesses are looking for effective methods to stand out, Viber Ads offer a great solution. It allows companies to reach out to their customers in a way impossible with traditional advertising channels. They can help businesses build strong relationships with their clients and drive revenue, both online and in-store.
Viber Business Messages is a powerful tool to engage clients in a more personalized and interactive manner. It allows companies to send alerts, promotional messages, and service notifications directly to their customers' Rakuten Viber app. Moreover, consumers can reply or send questions, facilitating two-way communication. Businesses can also share images, videos, buttons, URLs, and various types of files in the messages, making them more engaging and informative. It's all about enhancing customer experience and building stronger relationships while simultaneously bringing more opportunities to drive sales.
The many benefits of Viber Business Messages include:
• Broad User Base: Rakuten Viber boasts over 1 billion Android downloads, making it a widely-used messaging app globally. This assures businesses that clients from their customer base are already on the app and can be effectively reached there.
• Direct and Instant Communication: Viber Business Messages allow brands to communicate directly with their customers in real-time. This direct and instant communication enables brands to provide immediate support, answer questions, and resolve issues efficiently.
• Enhanced User Satisfaction: Businesses can integrate their CDP or CRM system with Viber Business Messages to send targeted messages to their clients, thereby increasing loyalty and enhancing client satisfaction. It ensures that every interaction is relevant to the audience.
• Improved Conversion Rates: Brands can send promotional offers, assist with purchases, send updates on the delivery, and collect feedback through a single chat. This helps customers to get all essential information in one place, prevents platform-switching that can lead to shopping fatigue, and thereby increases conversion rates.
• Detailed Analytics: Rakuten Viber provides analytics of your marketing campaigns, including seen and click-through rates. This allows companies to monitor their success and optimize for better results.
• Cost Efficiency: With Rakuten Viber, businesses can benefit from pricing strategies that maximize their ROI. For example, when sending Business Messages, brands only pay for messages that are delivered, ensuring that the campaign budget is allocated to customers who have received the messages.
Viber Business Messages offer plenty of opportunities for businesses to establish a stronger bond with their customers, boost sales, and drive revenue.
1. Personalized Promotions: Utilize Rakuten Viber to send consumers customized promotional messages or discounts based on their purchase history and preferences. Making them unique and relevant to each client increases their likelihood of purchase.
2. Sales Event Updates: Keep your customers informed about new product releases, exclusive launches, or upcoming sales. This creates anticipation and increases the chance of clients visiting your online or physical store.
3. Customer Service: Viber Business Messages can be an effective customer service tool. Prompt resolution of consumer inquiries or issues not only improves client satisfaction but also fosters a positive relationship with the consumer, encouraging them to frequent the store.
4. Product Recommendations: Based on customer purchase history, recommend products they might be interested in. Such personalized suggestions can act as a catalyst for additional purchases.
5. Loyalty Programs: Use Rakuten Viber to update customers about their loyalty program status, reward points, and exclusive member-only offers. This not only gives customers a sense of exclusivity but also incentivizes them to make more purchases to earn more bonuses.
6. Feedback Requests: Ask customers for feedback on their shopping experience or on products they've bought. This not only provides valuable insights for the company but also makes customers feel valued and heard, which can encourage repeat purchases.
Using Viber Ads and Viber Business Messages can help you enhance your in-store sales. Here's how:
Viber Ads and Viber Business Messages were the first solutions that helped businesses interact with audiences on Rakuten Viber. With Viber Business Messages, businesses can engage with their customers personally and directly communicate promotions, updates, and essential information. This not only enhances the customer experience but also drives sales and fosters brand loyalty. Viber Ads provide an effective way for businesses to advertise their products or services. With its targeting capabilities, brands can ensure that their ads reach the right audience, resulting in higher brand awareness and helping to drive sales. Moreover, businesses have access to analytics and valuable insights into campaign performance, enabling them to optimize their strategies and maximize their return on investment.
If you’d like to learn how Viber for Business solutions can help your brand achieve your goals, don’t hesitate to reach out to us.