Rakuten Viber joins forces with Spotify to offer Premium trial to music platform

Viber mariia-martyrosian
Mariia Martyrosian
Global PR & Marketing Innovations Director at Rakuten Viber
Rakuten Viber joins forces with Spotify to offer Premium trial to music platform

This partnership will provide Rakuten Viber users with discounts or free trials to the premium subscription of the music streaming platform.

SAN FRANCISCO. May 22, 2023 - Rakuten Viber, the global leader in private and secure messaging and voice-based communication, announces its partnership with global music streaming platform, Spotify. Rakuten Viber will offer hundreds of millions of users a free three-month trial to its Spotify Premium subscription or up to 90% discount on the service depending on the region.

Catering to a global audience, Rakuten Viber is dedicated to offering its users the best tools and features on the market. This commitment has led to a partnership with one of the world's leading audio streaming platforms. Through this partnership, Rakuten Viber users will gain access to Spotify’s Premium music subscription, allowing them to enjoy an ad-free listening experience.

Rakuten Viber holds a strong market share in the CEE and APAC regions, with penetration in some countries up to 98%. Spotify is leveraging Rakuten Viber’s key markets to drive growth in these untapped regions. 

“We are thrilled to have been selected by Spotify to share this offer with Rakuten Viber’s largest markets,” says Ofir Eyal, CEO at Rakuten Viber. “At Rakuten Viber, we always want to provide our users with fun features that are effortless to use and that is just what this offer does. Rakuten Viber continues to cement its superapp status by becoming a strong and go-to partner for global companies.”

“We’re really excited to be collaborating with Rakuten Viber. They have a passionate community of users in markets where we’re looking to grow our platform. With this partnership Rakuten Viber is providing additional value to its users,” says Marc Hazan, VP, Business Development and Partnerships at Spotify. “With access to over 100 million tracks on Spotify, Rakuten Viber users can listen to the music they love and make new artist discoveries.”

This offer will be available to Rakuten Viber users in select countries across Europe, Middle East, and Asia. The eligible users in these countries* will be able to activate three months free of premium subscription. Eligible users in the Philippines and Vietnam**, will be offered an exclusive discount (up to 90%) to the premium feature. Users can activate the deal through a number of Rakuten Viber in-app promo solutions: native and rich media Rakuten Viber ads, banners on the “Explore” screen, in-app messages, posts on the official Rakuten Viber local channels. 

Countries included in this partnership are France, Germany, United Kingdom, Italy, Slovakia, Greece, Hungary, Poland, Czech Republic, Bulgaria, Croatia, Slovenia, Serbia, Bosnia and Herzegovina, North Macedonia, Montenegro, Iraq, Philippines, and Vietnam.

To access the offer, users need the latest version of the Rakuten Viber app installed: https://vb.me/purplepr

* For Premium trials, eligible users will include Rakuten Viber users from the countries described above, who are 18+ of age and are new or existing users of Spotify who have never previously redeemed Spotify offers mentioned above, in their respective countries, or have never been subscribers to any ‘Spotify Premium’ tier offering.

** For Premium mini trials, only available in the Philippines and Vietnam, every user is eligible to get the discounted offer once through Rakuten Viber.