Natural Gas – Hellenic Energy Company
1.8M+
46K+
2.53%
The main goal of the campaign was to increase sales for Natural Gas – Hellenic Energy Company’ Black Friday electricity offer. To do this, the company needed a solution that would not only reach a wide audience but also engage potential customers effectively, driving them to take action while promoting the brand in a natural and non-intrusive way.
Natural Gas – Hellenic Energy Company leveraged Viber Advertising Solutions, a versatile set of native tools designed for brand building, promotion, and user engagement. The campaign utilized multiple formats:
- Small Natives, including placements in Chat Screen, Call Screen, More Screen, and BCI.
- Post-call ads, delivered immediately after phone calls to maximize visibility.
- Explore Screen, an interactive ad space for deeper engagement and product discovery.
This approach allowed the campaign to integrate seamlessly into users’ Viber experience, ensuring high visibility while remaining engaging and user-friendly.
Viber Ads allowed Natural Gas – Hellenic Energy Company to combine creativity with precision targeting, delivering messages in a way that felt native and non-intrusive to users. By integrating promotions directly into the user experience, the campaign reinforced brand visibility, maximized engagement, and drove conversions efficiently.
- 1.83 million impressions reaching a wide and relevant audience
- 46,169 clicks generating measurable engagement
- 2.53% click-through rate, 28% higher than the industry benchmark in Greece
- Increased awareness and interest in the Black Friday electricity offer
- Native, user-friendly ad formats that drive both visibility and action
This success story has been achieved in cooperation with Choose
