PUMA
2.78 M
1.2 M+
PUMA’s main goal was to raise and enhance awareness around one of the biggest European football events of 2024, while promoting its football products. The focus was on creating visually engaging content that would resonate with fans during the high-traffic holiday season.
To achieve this, PUMA leveraged Viber Gems – branded animated content with embedded product placements.
The campaign strategy included:
- Branded animations: visually engaging GIF-like content designed to highlight Puma football products.
- Product placement: seamless integration of products within the animations to boost visibility and drive interest.
- Targeted timing: focusing on high-engagement periods, such as holidays and peak football events.
Viber Gems enabled PUMA to combine creativity with reach. The branded animations captured attention in a fun and interactive way, while product placement within the GEMS ensured that viewers engaged directly with Puma’s football offerings. By using Viber, PUMA successfully built a digital campaign that was both memorable and measurable, reaching millions of fans in a highly competitive sports season.
The campaign delivered outstanding results, driving strong reach and engagement:
- 2.78 million total views
- Over 1.2 million unique views per Gem
- Increased awareness and engagement around the biggest European football event of 2024
- Creative, interactive approach to product promotion
