More Than Ads. Discover Creative Tools on Rakuten Viber

Viber jean-marc-alomassor
Jean-Marc Alomassor
Senior Director of Media Solutions
More Than Ads. Discover Creative Tools on Rakuten Viber

Here is a riddle: what messaging app has a wide reach, a variety of cool features, and is easy to use for consumers and businesses? What’s more, it has been recognized by Coca-Cola, the World Bank, and the United Nations as a great way to connect with people around the world. No more guessing! It’s Rakuten Viber. 

Not only is Rakuten Viber a perfect go-to communication app, but it’s also a powerful tool for businesses and marketers that literally gets a message out there. Most people use chat or texting apps on the daily basis. In fact, 95.6% access messaging apps regularly. Rakuten Viber has been downloaded over 1 billion times on Android alone, and is available in over 190 countries – this makes it an obvious choice for brands to reach their audiences.

Rakuten Viber for Business solutions can be used to attract new customers, build loyalty among existing customers, and drive sales. And it is so much more than an advertisement platform – Rakuten Viber helps companies stand out from the competition thanks to its wide range of features and solutions.

Rakuten Viber for Business solutions for each step of the customer journey

Here are some examples on how brands can creatively use Rakuten Viber:

  • Rakuten Viber Lenses

Rakuten Viber Lenses is a feature that allows users to add fun effects and visuals that can be applied to express emotions and moods, or simply to decorate photos and videos. Businesses can design their own personalized, branded Lenses to attract people’s attention, and also appeal to Gen Z clientele, resulting in the brand going viral.

Viral branded Lenses on Rakuten Viber
  • Rakuten Viber Sticker Pack

Another great option is creating stickers and sharing them with your customers. Over 1 billion stickers are sent every month, making them one of the most popular Rakuten Viber features. Users can then send those stickers to their contacts, with the brand as part of the messaging thread. Businesses can easily integrate Rakuten Viber stickers into their marketing strategy and use them as part of brand building and audience engagement efforts. 

Interactive branded Stickers on Rakuten Viber
  • Creative use of video

Rakuten Viber’s function of sharing videos can be used by businesses to provide useful tips and tricks, instructions, and other information. This way, customers can quickly access the information they need and get on with their day, without having to search for and read lengthy content. 

Brands using the video sharing feature in Rakuten Viber Business Messages

These are only some of the tools that can help your brand generate eye-catching and attention-grabbing content. Don’t forget about the standard set of features available to brands including text, images, and emojis. Follow our website and blog for ideas, innovations and case studies.

To illustrate the above, here are some examples of how companies  and organizations use Rakuten Viber to reach and engage with their audiences in creative ways. 

Foodpanda, a mobile food delivery marketplace, used Rakuten Viber to improve its customer experience and build awareness in Bulgaria.

In order to increase audience engagement and drive traffic to their brand-new Rakuten Viber chatbot, foodpanda released two sticker packs and promoted them, targeting Rakuten Viber users via Ads.

The campaign has been a tremendous success, with a large spread across Bulgarian users on Rakuten Viber: more than 3.1M exposed users either through Stickers or Ads, over 556K sticker packs downloaded, 12.8M+ impressions recorded, and 700K+ weekly interactions within foodpanda chatbot.

foodpanda Stickers and Chatbot on Rakuten Viber

Raiffeisen Bank is another example of using Rakuten Viber's creative elements for a deeper connection with its clients. 

The bank wanted to boost its mobile footprint, interact with current and new customers in Serbia, and provide an integrated digital experience.

Raiffeisen Bank created an animated Rakuten Viber sticker pack that led people to subscribe to their chatbot upon download. For high engagement and quality customer support, both a sticker pack and a chatbot were made in Serbian.

A Raiffeisen Bank sticker campaign has been a huge success among Serbian Rakuten Viber users, generating increased brand awareness and audience engagement with the chatbot: 850K exposed Serbian users, over 209K sticker packs downloaded, and over 120K chatbot subscribers recruited.

Raiffeisen Bank Serbia using Rakuten Viber Stickers and Chatbot

See more examples of how brands are employing innovative ways to attract people via Rakuten Viber 

A more personalized and creative way to communicate with your customers

We live in a world where everyone is always on the go and communication is key. In this fast-paced environment, people are looking for easy-to-use services that can help them communicate quickly and easily.

Rakuten Viber is constantly working to improve services and provide the best messaging and calling experiences to its audiences in over 190 countries. The main goal is to make it easier and more convenient for people to connect with other people, and the company is always on the lookout for new features that will help achieve this. 

The same is true for Rakuten Viber for Business. The messaging app has evolved into a SuperApp and became a great business tool for companies of all sizes. 

Learn more about our solutions fro businesses.

It's easy to get started, and once you do, you can expect to see an increase in customer engagement, leads, and sales. Be sure to check Rakuten Viber Success Stories for inspiration!