Staying Connected With Your Customers: The Rising Importance of Messaging for Businesses

Viber limor-bailey
Limor Bailey
Partnerships Account Director
Staying Connected With Your Customers: The Rising Importance of Messaging for Businesses

In uncertain times, staying connected with your customers is more important than ever. And there's no better way to do that than through messaging apps like Rakuten Viber. We offer a variety of features that make staying in touch easy and convenient, even in the most challenging of circumstances. For businesses, that means being able to keep your customers updated on the latest news, changes in your products or services, and any other important information. And for customers, it means having a direct line of communication with the businesses they rely on, which can be a lifesaver in times of crisis. 

Many companies have had to make significant changes to the way they operate during the last several years. Normal business operations got disrupted, and while priorities changed, customer connection became more important than ever. More and more brands are now using Rakuten Viber Business Messages to keep their customers updated on the latest announcements, and provide support people may need. 

At Rakuten Viber, our mission has always been to connect people. Today, we want to make sure that businesses can stay connected with their customers, no matter what.

Here is a list of core features and services designed specifically for brands. Whether you are already a Rakuten Viber for Business customer, or just searching for ways to have direct communication with your audience, we have put together this summary to make it easy to find a way to use Viber to best fits your brand needs.

Rakuten Viber Business Messages

There are three types of Rakuten Viber Business Messages: Transactional, Promotional, and Conversational. You can use all three message types to keep your customers updated on the latest news, changes in your products or services, or any other important information.

Transactional messages are business messages that are sent in response to an action taken by the customer, like confirming a purchase or appointment. They can also be used to send time-sensitive information like flight updates or weather alerts. You can adjust not only the frequency and timing of transactional messages, and adjust the topics as well.

Promotional messages are business messages that are used to promote your products or services. They can be used to announce sales or discounts, or to let your customers know about new products or services. As with transactional messages, you can easily change what you are communicating to the customer and provide them with the information or products they need, especially in the unforeseen circumstances. Leveraging the enhanced capabilities of Rakuten Viber business messages, businesses are able to send up 1000 characters, with embedded photos, videos, active links, and emoticons. 

Conversational messages are two-way (dialogue-format) messages that allow companies to have a conversation with your customers. They can be used to answer questions, help choose the right product, manage orders, provide around-sales customer support, collect customer feedback and more. No matter what type of message you want to send, Rakuten Viber makes it easy to stay connected. 

How To Start Rakuten Viber Business Account

Different types of Rakuten Viber Business Messages

Rakuten Viber Chatbots

The world has been shaken by many events during the last several years, making digital communication a must. Many businesses might be struggling to keep up with the demand for information and support, and are turning to chatbots to help manage the influx of questions and requests. Rakuten Viber chatbots are an essential tool for businesses in times like this. They can help you quickly and easily respond to customer queries, freeing up your team to focus on more pressing matters. What’s more, chatbots can be available 24/7, meaning your customers can always get the help they need, when they need it. If you’re not using chatbots yet, now is the time to start. They could be the difference between keeping your business afloat or sinking in these difficult times.

Get started with Rakuten Viber Chatbots

Examples of Rakuten Viber Chatbots

Rakuten Viber Advertising

Rakuten Viber is one of the most popular messaging apps in the world, connecting more than 1 billion users with brands in more than 190 countries. This makes it an ideal platform for businesses to reach out to their target audiences. Multiple ad formats are available, all designed to blend in with the app interface and are highly effective at driving awareness and engagement. Traditional advertising methods are no longer as effective as they once were and businesses are having to look for new ways to engage with their customers. Rakuten Viber offers a range of other advertising solutions, including Viber Calls, Post-Call, Explore. Also, consider Rakuten Viber Stickers and Rakuten Viber Lenses as an innovative way to connect with your audience. These solutions are perfect for businesses of all sizes and can help you to reach your target audience in a cost-effective way. 

Contact us to learn more and get started with Viber Advertising

Examples of Rakuten Viber Advertising solutions

Having one-to-one connection with your audience can make all the difference

The ever-changing reality we live in today requires businesses to constantly adapt to stay relevant. Viber allows businesses to communicate with customers in real-time, regardless of location. This is crucial for companies that want to build long-lasting relationships and provide immediate engagement and support at scale. 

Interact with customers on a personal level, increase loyalty through valuable content and support, and be there for your customers when they need you the most – Viber lets you do it all.

What content works best on Rakuten Viber

Adjust your creative according to the situation, but keep in mind that content on Rakuten Viber should be timely, personal and interactive. Nowadays, customers are more connected than ever and they expect businesses to be too. They want to be able to reach out to you easily and quickly, and they want to know that you're responsive. With our Rakuten Viber for Business solutions, you can reach out to your customers directly and in a way that feels personal. You can send them updates, offers and information that they're actually interested in, and you can do it in a way that doesn't feel like “spray and pray” marketing. Plus, with Rakuten Viber's interactive features, you can make your content more engaging and exciting. Give them an experience that they'll remember and you'll be sure to make a lasting impression.

Here are 7 tips for making sure your content works well on Rakuten Viber.

  • Keep it short and sweet. People are more likely to read and engage with content that is short and to the point.
  • Use images and videos. Your audience is more likely to engage with content that is visual.
  • Use emojis. Emojis are a great way to add personality to any content.
  • Use hashtags. Hashtags, especially the trending ones, are a great way to make your communication relevant and truly connecting.
  • Share timely and relevant content. Customers are more likely to engage with content that is timely and relevant to them. Otherwise, they will quickly tune out.
  • Make it personal. Your content should be personalized to the customer. This means using their name, understanding their preferences, and providing them with content that is tailored to their needs and current situation.
  • Make it interactive. If you encourage an audience to interact with you, they will. Think about what’s happening in the world and how your brand can be a part of the conversation.

Rakuten Viber is a powerful tool that can help businesses provide customer support and resolve issues quickly and efficiently, and promote your products and services directly to customers. Reach out to customers wherever they are and ensure that they are always updated on the latest information and have your support no matter what.

Learn more about  Rakuten Viber For Business solutions to stay connected with your customers at every step of the customer journey.